Brand relevance Samenvattingen, Notities en Examens

If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed? A. the rule of thirds B. the 80-20 rule C. the rule of balance D. the 50-50 rule B. the 80-20 rule If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used? A. PPC advertising B. web optimization C. content marketing D. outbound marketing C. c...

Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues TRUE/FALSE 1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. ANS: F PTS: 1 3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. AN...

Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues TRUE/FALSE 1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. ANS: F PTS: 1 3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. AN...

MGT 6311 Final Exam - Questions with Verified Answers Youtube Stats - First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic - 56% of vides are <2mins Most common videos - Explainers - Product Demos - How-Tos - Testimonials Video Stats >4/5 Twitter users watch video content on Twitter 10billion videos/day are watched on Snapchat ...

Chapter 1 - The World of Advertising and Integrated Brand Promotion TRUE/FALSE 1. In the new world of advertising, mass media are just about dead and gone. ANS: F DIF: Easy REF: p. 7 OBJ: 1-Intro NAT: AACSB Communication | CB&C Model Promotion TYP: Comprehension 2. One ongoing change in today’s promotions can be seen in the way that the lines between information, entertainment, networking, and commercial messages are blurring. ANS: T DIF: Easy REF: p. 7 OBJ: 1-Intro NAT: AACSB Communic...

What is the first step in creating an online business strategy? A. Identifying business goals B. Understanding what the competition is doing C. Knowing the market D. Aligning goals to the strategy - ANSWER-A. Identifying business goals What is the purpose of the 'See, Think, Do, Care' framework? A. To help determine a marketing strategy B. To help a business understand the customer journey online C. To help a business reach a global audience D. To give insight into specific cust...

Starbucks built an experience that focused on the coffee experience including specialized coffee, conversation, and community. This is an example of: unique selling proposition a digital consumer experience a frame of reference none of these answers - ANS unique selling proposition Who creates and approves the vision statement? CEO employees CEO, employees, and board CEO and board - ANS ceo and board employees Which of the following makes up the Coca-Cola brand? ...

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? correct answers Uses every audiences point of contact Optimizes for scale and relevance Drag and drop each characteristic to the traditional or digital marketing column: correct answers Traditional: Mass, Outbound, One-to-many, Passive audience Digital: One-to-one, inbound, active audience individual As they appear, drag and drop online business opportunities to ...

Youtube Stats - - First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic - 56% of vides are <2mins Most common videos - - Explainers - Product Demos - How-Tos - Testimonials Video Stats - >4/5 Twitter users watch video content on Twitter 10billion videos/day are watched on Snapchat 500million people/day watch...

ARE 136 Ch. 6 questions and answers latest top score. When a brand team defines the target market of consumers for their product, they do not worry about identifying many smaller subsets of consumers within their broad market. a. True b. False - correct answers.False In the world of advertising, products are positioned, but markets are segmented. a. True b. False - correct answers.True STP marketing includes three aspects: segmentation, targeting, and positioning...