Marketing fundamentals - Samenvattingen en Aantekeningen

Summary of chapters 1,2,4,5,6,8 and 10 from the book fundamentals of marketing. The structure is constructed by the learning objectives per chapter. The italicized paragraph right after the objective announcement is the short summary of the covered materials and the answer to the learning objectives.

alles uit de reader

This is a summary of the book Digital Marketing Fundamentals, or a complete copy of chapter 1 from the book. Good luck and don't procrastinate.

Samenvatting van hoofdstuk 1-5 van het boek Marketing, de essentie. Een vak in het eerste bachelor businessmanagement, afstudeerrichting marketing, aan de Howest

A summary about a part of the book ''Principles of Marketing''. Every concept is used and explained in details. This was my exam perperation. It is about the fundamentals of marketing. All the P's, Place, Promotion, Price & Product (and service). About digital marketing, the concepts of different marketing strategies, how to influence consumers and how they influence businesses, and a lot more.

Dit is een samenvatting van het van Business Fundamentals gegeven in het 1ste academiejaar aan Thomas More. De samenvatting is gemaakt op basis van de powerpoints uit de lessen en aan de hand van eigen notities.

Chapter 1-11 of the book "The Fundamentals of Business-To-Business Sales & Marketing" by John Coe 1st year Marketing Management course at NHL Stenden

The summary consist of content of all lectures and the two course books: - Robbins, S.P., Coulter, M. & DeCenzo, D.A. (2017) Fundamentals of Management, ISBN 7329 - Philip Kotler and Kevin Lane Keller (2022). Marketing Management. Global edition, ISBN 262

This document includes all the notes of marketing planning and strategic management. Two books are covered: Fundamentals of Strategy and the Marketing Plan Handbook. The chapters that are covered are 1,4,6,8 and 10 for the marketing plan handbook and chapters 4,6,7,8 of fundamentals and strategy. Do keep in mind that the book is always useful because it covers all the information in more detail than the lectures. It also contains many examples which are needed for the exam. Lastly, the write...

Samenvatting over de eerste 4 hoofdstukken uit het boek inleiding tot de marketing (ISBN: 6868) H1: Wat is marketing? H2: Marketingplanning en strategieontwikkeling H3: Koopgedrag van klanten H4: Marktsegmentatie Dit is een samenvatting van de toetsstof voor fundamentals toets 1 van de opleiding Business Studies bij InHolland Alkmaar