Digital advertising - Samenvattingen en Aantekeningen

Samenvatting van alle verplichte literatuur van Kind & Internet, met uitzondering van hoofdstukken 2 t/m 5 van Lessig, L. (2006) Code 2.0, New York: Basic Books. Samenvatting bevat de volgende artikelen: - Eva Lievens et al., 'Children's Rights and Digital Technologies', in International Human Rights of Children, eds. Ursula Kilkelly and Ton Liefaard (Singapore: Springer Singapore, 2018), https:// - OECD, ‘Children in the Digital Environment - Revised Typology of Risks’ - Lubos Kukli...

In dit document wordt het vak strategie uit de afstudeerrichting Analytics and digital advertising samengevat. Het bevat alle modules en ook de extra te kennen video's/artikels vanop Canvas. Ook vind je enkele voorbeeld examenvragen hierin terug. Veel succes! 18/20 behaald.

This summary contains all notes from the lectures + from all the articles. It's all we need to know.

This Digital Media Summary (328064-M-6) covers all the material for the exam, including answers to the quizzes and notes and examples from class, guest lectures, and simulations/assignments of 2023.

Een samenvatting van al het lesmateriaal: notities, PowerPoints, wetenschappelijke artikelen en gastcollege.

Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...

TRADE DESK EDGE QUESTIONS AND ANSWERS The economic concept of liquidity is important in digital advertising because: Digital advertising is a marketplace Liquidity measures how quickly an asset can be converted to cash Healthy marketplaces require liquidity All answers apply - CORRECT ANSWER-All answers apply Real-time bidding (RTB): -Cuts out the buyer -Prices online inventory via an auction -Requires a background in stock trading -Favors relationships over efficiency - CORREC...

THE TRADE DESK EDGE EXAM REVIEWS WITH CORRECT ANSWERS What does "PII" stand for? - CORRECT ANSWER-Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - CORRECT ANSWER-True The major difference between a true DSP and an ad network is: - CORRECT ANSWER-An ad network focuses on both the demand side and supply side As RTB evolves: - CORRECT ANSWER-The epicenter of power moves from th...

This document contains all the lecture notes from the course Topic Algorithm in the Digital Society and all the reading notes. It includes all the names of the articles and their authors the articles are the following: 1. Zarouali, B., Boerman, S.C., Voorveld, H.A.M., & Van Noort, G. (2022). The Algorithmic Persuasion Framework in online communication: Conceptualization and a future research agenda. Internet Research 2. Boerman, S.C., Kruikemeier, S., & Zuiderveen Borgesius F.J., (2017). Onl...

IBC Final Exam Review-Digital Marketing Practice A- Practicum of Business Management review for IBC Final Exam Qs&As Which type of short-form experience is made by creators on Facebook and Instagram? - ANS-Reels How does Facebook help businesses increase sales? - ANS-Reach New Customers What are 2 ways that a social media manager can engage existing Page followers? - ANS-Run contests and giveaways; Go live more often A business wants to reply privately to a customer's message. Which 2 so...