Mktc - Samenvattingen, Notities en Examens

Marketingcommunicatie wordt gegeven door Bart Arrazola de Onate in het 1e semester van het 1e academiejaar in de opleiding Event- En Projectmanagement.

1) According to the five-step model of the marketing process, the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) designing a customer-driven marketing strategy Answer: D

MKTCB 574 Final R MKTCB/574 Final Reflection University of Phoenix MKTCB/574 Marketing; Social, Mobile, And Analytics Question #1: Assess the usefulness of the SWOT framework in developing a market strategy. Provide an example of how you might use specific marketing research to formulate a strategic plan for your current or past place of employment. What marketing communication channels would be most useful in attracting buyers to an industry with which you are familiar. Utilizing a SWOT...

Een samenvatting van de slides en aanvulling met eigen notities uit de les. Voorbeelden, verduidelijking, extra info,...

Ethical Marketing reflection comp 2 part MKTCB/574 Ethics in Marketing University of Phoenix MKTCB/574 Marketing; Social, Mobile, And Analytics Ethics in Marketing Have you ever wondered why your phone or computer brings up advertising for things before you know you are even looking for them or you start receiving product samples/coupons in the mail? There lays a logic...

marketing comp 1 assessment MKTCB/574 Marketing University of Phoenix MKTCB/574 Marketing Companies utilize many things to entice us to purchase their products. They will use things to reach our every desire before we even know what we know it is. Sometimes you will wonder if they have a device hidden in your house or perhaps you have been injected with a chip so that they know your every move. No the truth is that that companies and their marketing departments have to know people and...

MKTCB574 Competency3 P Red Bull Distribution Company Strategic Marketing Plan University of Phoenix MKTCB/574: Marketing Social, Mobile, And Analytics Red Bull DistributionCompany Strategic Marketing Plan Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring New Target Markets Fitness Energy Younger generation consumers are more health conscious and focus on the functional aspect of beverages during purchase. The Vital Pharmaceuticals line of protein infused ene...

MKTCB574 Comp1 Mod1 R Comp 1/Module 1 - Reflection University of Phoenix MKTCB/574: Marketing Social, Mobile, And Analytics Comp 1/Module 1 “ Reflection Coca Cola and PepsiCo are two beverage behemoths that have been competing head to head in the same industry for a long time. Even though both companies have competed in the same space their approaches have varied over the past few decades. Each took an approach with marketing to address the opportunities and threats in the global market...

MKTCB574 Comp1 Mod2 R Comp 1/Module 2 - Reflection University of Phoenix MKTCB/574: Marketing Social, Mobile, And Analytics Comp 1/Module 2 “ Reflection I recently made a purchase of wireless headphones that cost well over $100. There many factors that played a role in the selection of the headphones that started with the need. The need arose from activities that benefited from the use of wireless headphones such as running and riding a motorcycle. In both activities wireless headphones...

MKTCB574 Comp2 Mod3 R Comp 2/Module 3 - Reflection University of Phoenix MKTCB/574: Marketing Social, Mobile, And Analytics Comp 2/Module 3 “ Reflection Data is now used in nearly every industry to acquire customers, retain them, and become more profitable. The fast food industry is no exception with major chains investing a lot of money in big data to refine marketing efforts to be the most successful. The industry is very saturated with numerous large competitors on a regional and glo...