Report - Strategy, Enterprise and Innovation

Contents
Introduction...........................................................................................................................................2
1.PRIMARK INTERNAL DISTINCTIVE RESOURCES AND CAPABILITIES....................................................3
Primark Resources and capabilities...................................................................................................3
Primark VRIO analysis........................................................................................................................4
Primark core competencies...............................................................................................................4
Primark value chain analysis..............................................................................................................5
Primark SWOT analysis......................................................................................................................7
2.PRIMARK KEY DRIVERS OF CHANGE AND PESTLE ANALYSIS...............................................................7
Political/ Legal....................................................................................................................................8
Technological...................................................................................................................................10
3.PRIMARK PORTERS FIVE FORCES ANALYSIS......................................................................................11
Threat of New Entry.........................................................................................................................11
Supplier Power.................................................................................................................................11
Threat of Substitutes.......................................................................................................................12
Competitive Rivalry..........................................................................................................................12
Buyer Power....................................................................................................................................12
Conclusion...........................................................................................................................................12
Reference list.......................................................................................................................................13

, Introduction




In the Statista report, Andrea Blazquez (2021), claims, Primark is a retailer
specialised in selling clothes, accessories, and footwear. According to ICB (2021),
Primark operates in the consumer discretionary industry, the retailers sector, fashion
retailers subsector. The business was founded in Dublin, Ireland in 1969 by the
Weston family (Primark (2021). Statista Research Department (2020), states,
Primark is a leading fashion retailer in Europe, and is currently owning 380 stores
across the world. In addition, as mentioned by Andrea Blasquez (2021), in 2018,
Primark was ranked the second largest retailer in the UK, with a market share of
seven percent, and a much higher market share value in the clothing market 13.5
percent.
The purpose of this report is to examine Primark's strategic capabilities and external
environment. Firstly, Primark distinctive internal resources and capabilities will be
identified and analysed as sources of competitive advantage using VRIO, Value
Chain and SWOT framework. In the second section, the key drivers of change and
their influence on Primark entrepreneurial activities will be identified and evaluated
using PESTEL framework. Moreover, the impact of the main competitive forces on
entrepreneurial activities and profitability within the industry will be examined using
Porter's 5 Forces, and Value Net. Finally, a conclusion will be provided highlighting
the important points addressed in the completed tasks.