Name: Class: Date:
Chapter 01_1e
Indicate the answer choice that best completes the statement or answers the question.
1. A high-low-close stock chart is particularly useful for analysts in the _____ industry.
a. finance
b. human resources
c. professional sports
d. marketing
2. __________ data are data for which categories of like items are identified by labels or names are referred to as:
a. Quantitative
b. Numerical
c. Categorical
d. Arithmetic
3. Sentiment analysis using text data such as tweets is an example of how data visualization can be used to support
more effective _____.
a. auditing
b. marketing
c. stock pricing
d. scientific research
4. Which of the following is an example of time series data?
a. VISA balances of 30 students on December 31 of this year
b. Net earnings reported by Xena Corp. for the last 10 quarters
c. Dollar exchange rates yesterday against 10 other world currencies
d. Titles of the top 10 movies in total revenue last week
5. Website analytics for understanding website traffic and sales is an example of how data visualization can be used
to support more effective _____.
a. auditing
b. marketing
c. stock pricing
d. scientific research
6. If we collect data on the number of wins the Dallas Cowboys earned each of the past 10 years, we have
__________ data.
a. cross-sectional
b. time series
c. nonhistorical
d. survey
. Page 1
Chapter 01_1e
Indicate the answer choice that best completes the statement or answers the question.
1. A high-low-close stock chart is particularly useful for analysts in the _____ industry.
a. finance
b. human resources
c. professional sports
d. marketing
2. __________ data are data for which categories of like items are identified by labels or names are referred to as:
a. Quantitative
b. Numerical
c. Categorical
d. Arithmetic
3. Sentiment analysis using text data such as tweets is an example of how data visualization can be used to support
more effective _____.
a. auditing
b. marketing
c. stock pricing
d. scientific research
4. Which of the following is an example of time series data?
a. VISA balances of 30 students on December 31 of this year
b. Net earnings reported by Xena Corp. for the last 10 quarters
c. Dollar exchange rates yesterday against 10 other world currencies
d. Titles of the top 10 movies in total revenue last week
5. Website analytics for understanding website traffic and sales is an example of how data visualization can be used
to support more effective _____.
a. auditing
b. marketing
c. stock pricing
d. scientific research
6. If we collect data on the number of wins the Dallas Cowboys earned each of the past 10 years, we have
__________ data.
a. cross-sectional
b. time series
c. nonhistorical
d. survey
. Page 1
