77643SP06Y (77643SP06Y)

Consumer Decision-Making; Theories and Models of Information Processing and Advertising Effects; Conscious and Subconscious Processes Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. Belch, G. E., & Belch M. A. (2021/2022). ...

Begrippenlijst Part B Marketing Communication Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. Belch, G. E., & Belch M. A. (2021/2022). Chapter 5: The communication process, pp. 141-178/ pp. 143-179. Valdez, A.D.F., Valdez Cer...

This document includes all of the notes from the lectures and the tutorials of the course. The concepts are clearly explained with definitions, diagrams, examples and color coding.