Branding (6314M0157Y)

All articles that had to be read for the course and the notes of the lectures are summarized. The summary consists of so-called knowledge clips in which theory is given about, in this case, the topic of branding. The readings consist of articles that had to be read. This summary contains the most important points for the exam.

The complete course - articles + lectures + seminars + videos

122 pages document. Summary of Branding lectures and workgroups. Obtained grade for the exam: 8,6. Maybe this document could be useful for the resit!

Extensive summary of all covered articles (exam literature) and lecture slides for the UvA Master elective Branding 2020-2021.

This is a summary of course lectures, additional explanations made by the lecturer. Required literature is integrated here.

The course did not have recordings, so the summary of lectures are quite comprehensive. Including detailed contents and discussions during the lectures and seminars.

Detailed summary of all articles for the course Branding (Master Business Administration). The summary also includes all the important images.

Master in Business Administration year 2019/2020. Overview of articles of Branding UvA week 1-6.

Master in Business Administration year 2019/2020. Summary of the lectures and workshops in branding given by Rogier Pruppers