APR 241

APR 241 Test 2formative research - correct answer research conducted at the beginning of the planning process, or during the implementation of a plan analytics - correct answer a field of data analysis used to describe, predict, and improve how organizations communicate with publics summative research - correct answer research conducted at the end of a campaign or program to determine the extent that objectives and goals were met major areas of PR research - correct answer situation, or...

APR 241 test 3 study guideWhat is public relations? - correct answer a strategic communication process that builds mutually beneficial relationships between organizations and their publics Do you need a license to work PR - correct answer No , but you can get accreditations (APR) Arthur W. Page - correct answer "PR should have an active voice in high management." Page's principles - correct answer 1. Tell the truth 2. Prove it with action 3. Listen to the customer 4. Manage for t...

APR 241 Test 3marketing communications the various efforts and tools companies use to communicate with customers and prospects, including newspaper ads, event sponsorship, publicity, telemarketing, digital ads, and coupons, to mention just a few advertising a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future consumers people who buy products and services for their own, or someone else's, p...

APR 241 Liberty University -apr 241 verified/passed While the R in the RPIE, RACE and ROPE mnemonics all stand for "research," the E stands for _____________, which is a form of research in itself.a. Execution b. Estimation c. Evaluation d. Effecting - correct answer c Which type of research, usually done at the beginning of the planning process, helps you formulate your public relations campaign?a. Informal research b. Formative research c. Casual research d. Primary research - correct an...

APR Test 4 (Final Exam)Research - correct answer A controlled, objective and systematic gathering of information for the purpose of describing and understanding. Research - correct answer What strategy is used to achieve credibility with management, define audiences and segment publics, formulate strategy, test messages, prevent crisis, monitor the competition, generate publicity, and measure success? Researching Planning Implementing Evaluating - correct answer What does RPIE stand for...

APR 241 Liberty University -Chapter 3 Social Media for Business fully solvedPercentage of those who visit one page of a website before exiting that website - correct answer Bounce rate Analytics metric that refers to the number of users who have come across particular content on social platforms - correct answer Reach Total number of different households or persons that will be exposed to a message - correct answer Social media reach How often are support-related issues coming through y...

APR 241 Liberty University - Chapter 8 & 9 Quiz with complete solutionscreative brief - correct answer What is the name for a document that outlines the key points of a campaign and establishes the communication protocols between the agency and the client? project brief advertising brief creative brief summary brief general preplanning input - correct answer Tiffany is the creative director of an ad agency. The agency has just been hired to develop a promotional campaign for a company tha...

Chapter 8 APR 241Copywriter Person who creates the worlds and concepts for ads and commercials art director Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together creative director Head of a creative team of agency copywriters and artists who is assigned to a clients business and who is ultimately responsible for the creative product - the form the final ad takes creatives the people who work in the creative ...

APR 241 Liberty University -Chapter 10: Direct Marketing and Sales Promotion well answered rated A+ Bonus Pack - correct answer Extra amount of a product, given in addition to what is expected Bounce-Back coupon - correct answer A coupon that is good for redemption of another of the same product Brokered list - correct answer Database list offered to companies for sale or rent in return for a fee or a commision buying allowance - correct answer A price reduction on merchandise purchase...

APR 241 Liberty University -Chapter 12 well answered to pass5 P's - correct answer The traditional 4Ps of marketing: product, price, promotion, and place (distribution), now with packaging added as a key marketing component. advertising - correct answer Any paid form of nonpersonal presentation by an identified sponsor. advertising media - correct answer The channels through which advertising is carried to prospective customers; includes newspapers, magazines, radio, television, outdoor a...