APR 241

APR 241 EXAM 2 Liberty University - Question and answers correctly solved APR 241 EXAM 2 Creative Team copywriter, art director, creative director, and creatives Copywriter person who creates the words and concepts for ads and commercials Brainpower Read More Art Director along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. Creative Director head of a creative team of agency copywriters and artists...

APR 241 Exam 2 Liberty University - Question and answers already passed APR 241 Exam 2 The creative team consists of - correct answer creative director, art director, copy writer copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct answer head of a creative team ...

APR 241 EXAM 3 Liberty University - Questions with complete solution APR 241 EXAM 3 Publics group of people with shared interests. An organization publics either have an effect on the organization, are affected by the organization General Public Everyone, like a community park Organization Group of people organzied in pursuit of a mission such as unions, schools, churches, clubs. Public relations Management of communication between an organization and its publics, or th...

APR 241 Final Exam Michael Little Liberty University - Question and answers correctly solved APR 241 Final Exam Michael Little formative research research conducted at the beginning of the planning process, or during the implementation of a plan RPIE cycle Research, Planning, Implementation, Evaluation Analytics A field of data analysis used to describe, predict and improve how organizations communicate with publics; commonly refers to tracking of website traffic and resul...

APR 241 final exam Liberty University - Question and answers already passed APR 241 final exam research is the controlled objective and systematic gathering of information for the purpose of describing and understanding How might we use research in PR? -to prevent crisis -to monitor the competition -to generate publicity -to measure success RPIE cycle Research, Planning, Implementation, Evaluation

APR 241 Final Liberty University - Question and answers 100% correct APR 241 Final How do you create great advertising? resonance, relevance resonance attention/wow, can be visual, verbal, the idea, or a synergy, can be informational or transformational relevance ads must be relevant to the strategy creative strategy (lecture definition) -the basic problem advertising will address -what the ad must do to meet the marketing objectives objective of the advertising ...

APR 241 Test 1 Liberty University - Question and answers rated A+ APR 241 Test 1 publicity/press agentry model - correct answer communication is mostly one-way, initiated by an organization with little concern for accuracy or completeness public information model - correct answer communication is mostly one-way, initiated by an organization to inform publics with truthful and accurate information two-way asymmetrical model - correct answer communication is two-way but unbalanced, wit...

APR 241 test 2 part 2 Liberty University - Questions with complete solution APR 241 test 2 part 2 Marketing Public Relations (MPR) the use of public relations activities as a marketing tool opinion sampling A form of public relations research in which consumers provide feedback via interviews, toll-free phone lines, focus groups, and similar methods. reputation management In public relations, the name of the long-term strategic process to manage the standing of the firm with va...

APR 241 Test 2 Liberty University - Question and answers correctly solved APR 241 Test 2 formative research - correct answer research conducted at the beginning of the planning process, or during the implementation of a plan analytics - correct answer a field of data analysis used to describe, predict, and improve how organizations communicate with publics summative research - correct answer research conducted at the end of a campaign or program to determine the extent that objective...

APR 241 test 3 study guide Liberty University - Question and answers verified to passAPR 241 test 3 study guide What is public relations? - correct answer a strategic communication process that builds mutually beneficial relationships between organizations and their publics Do you need a license to work PR - correct answer No , but you can get accreditations (APR) Arthur W. Page - correct answer "PR should have an active voice in high management." Page's principles - correct an...