MKTG308 (MKTG308)

1. Question: On-site metrics measure activity that takes place directly on your site, whereas off-site metrics measure activity that happens on other sites where you and your customers interact 2. Question: A sock puppet is critical strategy for social marketing success. 3. Question: YouTube is currently the largest video-sharing site on the Web and the third most visited site on the Internet. 4. Question: Facebook has: 5. Question: Keys to promoting a an event on Facebook include: 6. Quest...

Why are strategies such as creating a social media policy, monitoring, and metrics important?

MKTG308 Week 7 Assignment; The Influence of Social Media on Modern Marketing

● What impact does web video have in social media marketing and what is the importance of engaging in social media discussions?

Week 5 Discussion: Social Networking Opportunities ● Provide examples of social media networking for marketing opportunities. The first social media platform is Facebook. Facebook is one of the largest social media platforms. Facebook is one of the biggest local business directories as well.

1. Question: Social media is best defined in the context of the previous industrial media paradigm. 2. Question: Online marketing rarely uses the internet for business leveraging. 3. Question: The ACT Methodology consists of three elements for successful online marketing: 4. Question: The attracting phase of the ACT Methodology consists of: 5. Question: A blog is a type of content management system that makes it easy for anyone to publish short articles called posts 6. Question: LiveJournal...

Based on the reading material so far, what do you feel are the greatest business challenges with social media marketing?