BUS 1440 (BUS1440)

The "nuts and bolts" of a business and explore the key financial terms and tools used in startups and business. Key financial business terms Financial statements Break even analysis How to calculate a burn rate and why it is important

Explore the 4th Industrial Revolution Technology: Artificial Intelligence Overview of AI What the AI is, its important features, the problem(s) it solves, and how it works. Potential business applications for the AI Risks, challenges, and potential unintended consequences associated with AI

Business strategy, examining successful approaches employed by well-known companies and analyzing why some businesses thrive while others fail Key concepts like competitive positioning, red and blue ocean using real-world examples to illustrate how effective strategies can lead to long-term success in dynamic market environments Why strategy is important in business Strategic vs Tactical decisions Competitive advantage Blue & red oceans

Overview of blockchain and cryptocurrency What blockchaing and cryptocurrency are, their important features, the problem(s) they solve, and how they work Potential business applications for blockchain and cryptocurrency Risks, challenges, and potential unintended consequences associated with blockchain and cryptocurrency

Overview of autonomous vehicles What autonomous vehicles are, their important features, the problem(s) they solve, and how they work Potential business applications for autonomous vehicles Risks, challenges, and potential unintended consequences associated with autonomous vehicles AND Overview of extended reality What extended reality is, its important features, the problem(s) it solves, and how it works Potential business applications for extended reality Risks, challenges, and po...

Overview of big data What big data is, its important features, the problem(s) it solves, and how it works Potential business applications for big data Risks, challenges, and potential unintended consequences associated with big data

The fundamentals of a good pitch and identifying how to craft a pitch based on the target audience. How to develop an effective Kickstarter video How to gather and apply primary and secondary research Storytelling

The steps required to starting a business. Building a team & culture Protecting intellectual property How to fund a business How to select a business structure Product fit

How to connect effectively with a target market using the right message, promotion and channel. Go to market strategy Effective marketing techniques How to connect with your target market Using Generative AI in Marketing

Exploration of the 4th Industrial Revolution technologies, starting with Internet of Things (IoT). Overview of IoT What IoT is, its important features, the problem(s) it solves, and how it works. Potential business applications for the IoT Risks, challenges, and potential unintended consequences associated with IoT devices