Bus111 - Study guides, Class notes & Summaries

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Exam (elaborations) Mathematics for Business (BUS111)

Exam (elaborations) Mathematics for Business (BUS111)
Exam (elaborations) • 15 pages • 2022

This is a study approach to learning mathematics as it relates to business.

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Lecture notes Consumer Behaviour Unit 7: Attiudes and Pursasive Communication(5BUS1118-0206-2021)

Lecture notes Consumer Behaviour Unit 7: Attiudes and Pursasive Communication(5BUS1118-0206-2021)
Class notes • 4 pages • 2022

Unit Objectives: 1. It’s important for consumer researchers to understand the nature and power of attitudes. 2. We form attitudes in several ways. 3. A need to maintain consistency among all of our attitudinal components motivates us to alter one or more of them. 4. Marketers can try to change attitudes through persuasion in several ways. 5. The communications model identifies several important components when marketers try to change consumers’ attitudes toward products and services. ...