Bus111 - Study guides, Class notes & Summaries

BUS111 Chapter 10 Proposals and Formal Reports Exam Questions and Answers (Rated A+) appendix - Answers Part of report that contains supplementary or supporting information needed to clarify a report. authorization request - Answers The section of a proposal that requests approval or authorization. background, problem purpose - Answers The section of a proposal that identifies the problem and discusses the goals or purposes of the project. bar chart - Answers A graphic that enables you to ma...

BUS111 Chapter 9 Informal Reports Exam Questions and Answers Latest Update 2024 (Already Passed) analytical reports - Answers Reports that provides data, analyses, and conclusions; may also provide recommendations and may intend to persuade readers to act or to change their beliefs. business report - Answers Systematic attempt to convey information, answer questions, and solve problems. credible - Answers Capable of being believed. digital format - Answers Format that allows writers to produ...

Unit Objectives: 1. The three categories of consumer decision-making are cognitive, habitual, and affective. 2. A cognitive purchase decision is the outcome of a series of stages that results in the selection of one product over competing options. 3. We often fall back on well-learned “rules-of-thumb” to make decisions. 4. Marketers often need to understand consumers’ behaviour rather than a consumer’s behaviour. 5. Many factors at time of purchase influence consumer’s decisio...

Unit Objectives 1. Products can satisfy a range of consumer needs. 2. Consumers experience a range of affective responses to products and marketing messages. 3. The way we evaluate and choose a product depends on our degree of involvement with the product, the marketing message, or the purchase situation

Unit Objective 1. It’s important for marketers to understand how consumers learn about products and services. 2. Conditioning results in learning. 3. Learned associations can generalize to other things and why this is important to marketers. 4. We learn by observing others’ behaviour. 5. Our brains process information about brands to retain them in memory. 6. Marketers measure our memories about products.

Lecture notes of the introduction to consumer behaviour

Unit Objectives 1. Products and commercial messages often appeal to our senses, but we won’t be influenced by most of them. 2. Perception is a three-stage process that translates raw stimuli into meaning. 3. We interpret the stimuli to which we do pay attention according to learned patterns and expectations. 4. The field of semiotics helps us to understand how marketers use symbols to create meaning.

Unit Objectives 1. Other people and groups, especially those that possess social power, influence our decisions. 2. Word-of-mouth communication is the most important driver of product choice. 3. Opinion leaders’ recommendations are more influential than others when we decide what to buy. 4. Social media changes the way we learn about and select products.

Unit Objectives 1. Self-concept strongly influences consumer behaviour and why. 2. Products often play a pivotal role in defining self-concept. 3. There are various self-concept theories. 4. The way we think about our bodies is a key component of self-esteem.

BUS 111 TEST LATEST UPDATE...