J306 - Study guides, Class notes & Summaries

J306 Final Exam (Latest 2024/ 2025 Update) with Questions and Verified Answers| | 100% Correct | Grade A+

J306 Exam (Latest 2024/ 2025 Update) with Questions and Verified Answers| | 100% Correct | Grade A+

Bias of Communication (2) - Innis's idea that communication technology makes centralization of power inevitable Classic 4 Functions of Media (1) - 1. Surveillance of the environment: refers to the media's collection and distribution of information. 2. Correlation: of the parts of society in responding to the environment refers to the media's interpretive or analytical activities 3. Transmission: of the social heritage from one generation to the next refers to the media's ability to co...

BUS J306 Exam 1 Review (Latest 2024/ 2025 Update) with Questions and Verified Answers| | 100% Correct | Grade A+

Strategy : The central integrated, externally oriented concept of how we will achieve our objectives; how an organization faced with competition will achieve superior performance Competitive advantage : conditions that allow a company to produce a product or service at a lower price or in a more desirable fashion Emergent vs Intended Strategy : The strategic management process leads managers to intended strategies, however conditions often change or new information becomes available -...

J306 Mass Comm Theory Exam 2024...

Limited effects theory : media play a very limited, even minimal role in the lives of individuals and the larger society Paul Lazarsfeld : active in socialist politics in Vienna, trained in empirical research methods, conducted media effects research at bureau of applied social research of Columbia Uni in NY In 1940s Lazarsfeld led studies on what : voting behavior, expecting to find significant media influence based on mass society notions Lazarsfeld The People's Choice : he found...

J306 Test 1 (Latest 2024/ 2025 Update) with Questions and Verified Answers| | 100% Correct | Grade A+