J306 - Study guides, Class notes & Summaries

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Competitive Advantage : a company's ability to create more economic value than its competitors Visionary Firms : firms whose mission is central to all they do, have enjoyed long periods of high performance Mission Statement vs Vision Statement : Mission statement - It is what you do/the core of the business, and from it come the objectives and finally, what it takes to reach those objectives. *What do we do? Whom do we serve? How do we serve them? Vision statement - It is the future ...

Legacy Media : - Older forms of mass media such as newspapers, magazines, radio, movies and television. - Operated by large, complex organizations directly responsible for producing and distributing content using media technology. P. 4 Large-scale Social Media : - Media dependent on Internet technology for distribution of messages. - Developed and controlled by complex organizations... - Largely unregulated and bound by few social or professional norms. P. 4 Mass Communication : - (o...

Bias of Communication (2) : Innis's idea that communication technology makes centralization of power inevitable Classic 4 Functions of Media (1) : 1. Surveillance of the environment: refers to the media's collection and distribution of information. 2. Correlation: of the parts of society in responding to the environment refers to the media's interpretive or analytical activities 3. Transmission: of the social heritage from one generation to the next refers to the media's ability t...

J306 Exam (Latest 2024/ 2025 Update) with Questions and Verified Answers| | 100% Correct | Grade A+

BUS J306 REVIEW EXAM 1 LATEST UPDATE ...

J306 Exam 1 (Latest 2024/ 2025 Update) with Questions and Verified Answers| | 100% Correct | Grade A+

J306 TEST 1 LATEST UPDATE ...