Mgt 6311 Study guides, Class notes & Summaries
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MGT 6311 Final Exam | 66 Questions with Answers verifed by expert
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MGT 6311 Final Exam | 66 Questions with Answers verifed by expert
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MGT 6311: Digital Marketing - Midterm Exam Questions and Correct Answers
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Marketing - ANSWER Creation and satisfaction of demand for a product or service. 
 
Digital Marketing - ANSWER Utilizing the internet and other digital channels to drive demand for products and services 
 
Strategy - ANSWER Set of ideas that outline how a product or brand will meet its objectives 
 
Tactic - ANSWER A specific action or method that contributes to achieving a goal. 
 
Components of GOST strategy - ANSWER Goals 
Objectives 
Strategies 
Tactics 
 
What are the Five Cs? - ANSWER Cust...
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MGT 6311 Final Exam with 100% Correct Answers 2023
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MGT 6311 Final Exam with 100% Correct Answers 2023
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MGT 6311 (Digital Marketing) Midterm 	 Exam with 100% Correct Answers 2023
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MGT 6311 (Digital Marketing) Midterm 
	 
Exam with 100% Correct Answers 2023 
 
MGT 6311 (Digital Marketing) Midterm 
	 
Exam with 100% Correct Answers 2023 
 
MGT 6311 (Digital Marketing) Midterm 
	 
Exam with 100% Correct Answers 2023 
 
MGT 6311 (Digital Marketing) Midterm 
	 
Exam with 100% Correct Answers 2023 
 
MGT 6311 (Digital Marketing) Midterm 
	 
Exam with 100% Correct Answers 2023 
 
MGT 6311 (Digital Marketing) Midterm 
	 
Exam with 100% Correct Answers 2023
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MGT 6311: Digital Marketing - Final Exam
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What are the three most popular forms of video content? - Answer- - Comedy 
- Music 
- News 
 
Annotation - Answer- A comment or instruction added as text on a Youtube video (phased out in 2017) 
 
Three things captions do - Answer- - labels a scene 
- identifies a location or person 
- narrates dialogue onscreen 
 
Types of captions - Answer- open and closed 
 
Embedding - Answer- Taking video from an online video provider and posting it elsewhere on the web 
 
Google AdWords - Answer- Google'...
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MGT 6311 FINAL EXAM WITH 100% CORRECT ANSWERS 2023
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MGT 6311 FINAL EXAM WITH 100% CORRECT ANSWERS 2023
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MGT 6311 Midterm Questions And Answers 2022/2023
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Shift in marketing mix - Answer- Reach, effectiveness, and efficiency 
 
goal of marketing - Answer- to create a product/service that sells 
 
GOST hierarchy - Answer- Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - Answer- Customer, competitors, collaborators, company, context 
 
Customer marketing model - Answer- Awareness 
Interest/Engagement 
Acquisition 
Customer Segmentation 
Customer Retention 
Support/Advocacy 
 
RFM - Answer- re...
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MGT 6311: Digital Marketing Questions With Complete Solutions
- Exam (elaborations) • 43 pages • 2024
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MGT 6311: Digital Marketing Questions With Complete 
Solutions
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MGT 6311: Digital Marketing - Midterm Exam Questions With Complete Solutions
- Exam (elaborations) • 28 pages • 2024
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MGT 6311: Digital Marketing - Midterm Exam 
Questions With Complete Solutions
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MGT 6311 Digital Marketing Midterm Questions With Complete Solutions
- Exam (elaborations) • 24 pages • 2024
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MGT 6311 Digital Marketing Midterm Questions With 
Complete Solutions
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