Mkt - Study guides, Class notes & Summaries

what was the first social media for advertising? correct answers Facebook Ad Types correct answers the kinds of ads you can create on social media - ex - reels, pins Demographics correct answers statistical information about a particular population. - ex - age, gender, language, location hashtags correct answers used to help users find posts related to their interests KPI correct answers Key Performance Indicator Objectives correct answers What you want to achieve from a marketi...

(WGU D377) MKTG 6000 Digital Marketing Foundations Objective Assessment Guide Q & A(WGU D377) MKTG 6000 Digital Marketing Foundations Objective Assessment Guide Q & Av

(WGU D174) MKTG 2150 Marketing Manageme(WGU D174) MKTG 2150 Marketing Management Objective Assessment Guide Q & A 2024.(WGU D174) MKTG 2150 Marketing Management Objective Assessment Guide Q & A Objective Assessment Guide Q & A 2024.

Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive advantage advertising mass c...

(WGU D174) MKTG 2150 Marketing Management Objective Assessment Guide Q & A 2024(WGU D174) MKTG 2150 Marketing Management Objective Assessment Guide Q & A 2024(WGU D174) MKTG 2150 Marketing Management Objective Assessment Guide Q & A 2024

price correct answers The amount of money charged for a product or service - The sum of all the values that consumers exchange for the benefits of having or using the product or service. considerations in setting price correct answers product costs (price floor: no profits below this price) competition and other external factors: (competitors strategies and prices, marketing strategy, objectives, and mix, nature of the market and demand) consumer perceptions of value (price ceiling: no dema...

Role of Marketing correct answer: Generate profitable revenue When a marketer can describe something it is called a correct answer: product concept After buying an item we experience what? correct answer: cognitive dissonance Ways to engage consumers, directly or indirectly correct answer: -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content m...

MKT 300 - Exam 1 - UKY Hapke Complete Questions And Answers

What are the elements of marketing? - ANSWER -satisfy want & needs -based on exchange -goods & services are produced have value to customers As discussed in class, what is customer value? - ANSWER whatever the customer says it is What are the conditions of an exchange? - ANSWER -at least 2 parties -each has something of value -each party communicates and delivers

MKT 461 Exam 2 Why is location important? - ANS: •One of the most influential considerations by consumer. •Can be used to develop sustainable competitive advantage. •Location decisions are risky: buy or lease? Unplanned locations - ANS: •do not have centralized management that determines what stores will be in a development. Planned locations - ANS: the shopping center and/or manager makes and enforces policies that govern store operations. Retailer considerations for locatio...