Mkt - Study guides, Class notes & Summaries

what is the goal of all businesses correct answers survival *we ensure this by being profitable *we make a profit by generating more revenue than costs incurred what is the goal of marketing correct answers to raise revenues, or at an even more basic level, market share market share correct answers is always expressed as a percentage and is used to monitor growth market share = (our sales in x product category) / (total industry sales in product category x) how do we raise market sh...

MKT 461/ MKT461 Exam 1 Updated With Correct Answers [Already Graded] Retailing - ANS: Adds value to products and services sold to consumers. •Stores, apps, and online. •May include lodging in a motel, home-delivered pizza. - At the end of the supply chain Evolution of retailing - ANS: •More than 80% of retail sales still made in stores. •The COVID-19 pandemic drove more people to online purchases. •250 of the top-earning retailers take in revenues in excess of $4.5 trillion. ...

MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)

MKT 300 - Exam 1 - UKY Hapke

Love, Swing, Hate Groups correct answers • Firm helps the swing group see the issues/benefits via the eyes of the love group • Don't turn back from the love group • Swing group brings the biggest opportunity to the brand Geographic Segmentation correct answers • Regions, population, size, density Demographic Segmentation correct answers • Age, gender, income, education Psychographic Segmentation correct answers • Personality, lifestyle, motive Behavioral Segmentation c...

Company website: "We are a consciously clean skincare + wellness brand whose mission is to disrupt the global beauty industry. Our intention is to increase accessibility, transparency, and sustainability in all aspects of what we create. From the fair sourcing of our shea butter, to the creation of our homemade products, down to the responsible representation of people working with us at every end." A. sales-oriented B. product-oriented C. market-oriented D. societal correct answers D. s...

LSUS MKT701 - Minseong Kim - Exam 1 Solved 100% Correct!!

MKT Exam 3 Price elasticity - ANS: a measure of the effect a price change has on consumer demand; percentage change in demand divided by percentage change in price. Elastic vs. Inelastic - ANS: Elastic: describes demand that is very sensitive to a change in price Inelastic: Describes demand that is not very sensitive to a change in price MSRP - ANS: manufacturer's suggested retail price Price discrimination - ANS: the business practice of selling the same good at different prices...

1. Question: On-site metrics measure activity that takes place directly on your site, whereas off-site metrics measure activity that happens on other sites where you and your customers interact 2. Question: A sock puppet is critical strategy for social marketing success. 3. Question: YouTube is currently the largest video-sharing site on the Web and the third most visited site on the Internet. 4. Question: Facebook has: 5. Question: Keys to promoting a an event on Facebook include: 6. Quest...