Tradedesk - Study guides, Class notes & Summaries

TheTradeDesk: Campaign Success Questions and Answers Already Passed Demanding Transparency and running on a whitelist or a blacklist are methods to ensure brand safety True False True WhiteOps is simply a text file that publishers drop onto their websites, stating the companies that are authorized to sell their inventory. This allows programmatic buyers to check the validity of the inventory that they purchase. True False False As well as owned and operated features availabl...

Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - Ans True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - Ans False A data management platform (DMP) helps you evaluate audience data by: - Ans All apply Conducting lookalike modeling Forecasting available impressions Segmenting users

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - False A data management platform (DMP) helps you evaluate audience data by: - All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. - True Cost per mille (CPM) measures: - The price an advertiser pays per 1,000 impression...

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - correct answer True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - correct answer False A data management platform (DMP) helps you evaluate audience data by: - correct answer All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. - correct answer True Cost ...

Programmatic Adv Certificate Quizes TradeDesk | 110 questions with 100% Correct Answers | Updated 2024 | Guaranteed A+

TheTradeDesk: Intro to Programmatic Questions and Answers Already Passed "Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True False True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. True False False A data management platform (DMP) helps you evaluate audience data by: Conducting lookalike modeling Forecasting available impressions Segmenting users All answers apply D A DSP activates ...

Programmatic Adv Certificate Quizes TradeDesk Exam Latest Update...

TheTradeDesk: Advertising Concepts Questions and Answers 100% Pass The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. True False True Attribution for a desired event (e.g., a click or conversion) should be given to: All levels of the purchase funnel Top of the purchase funnel Bottom of the purchase funnel Middle of the purchase funnel A It's important to have measurable conversions at all levels of the purchase funnel. T...

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - False A data management platform (DMP) helps you evaluate audience data by: - All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. - True Cost per mille (CPM) measures: - The price an advertiser pays per 1,000 impression...