Csuf mktg 351 exam 1 - Study guides, Class notes & Summaries
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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CSUF MKTG 351 EXAM 1 KIM |59 QUESTIONS AND ANSWERS
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CSUF MKTG 351 EXAM 1 KIM |59 QUESTIONS AND ANSWERS
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CSUF MKTG 351 Exam 1 Kim (CSUF ISDS 351 Exam 1 KIM) Questions and verified solutions
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QUESTIONS AND ANSWERS
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CSUF MKTG 351 EXAM 1 |204 QUESTIONS AND ANSWERS.
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CSUF MKTG 351 EXAM 1 |204 QUESTIONS AND ANSWERS.
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CSUF MKTG 351 Final Exam Review UPDATED ACTUAL Questions and CORRECT Answers
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CSUF MKTG 351 Final Exam Review 
UPDATED ACTUAL Questions and 
CORRECT Answers 
Promotional Mix - CORRECT ANSWER- 1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion - CORRECT ANSWER- Communication by marketers that informs, 
persuades, and reminds potential buyers of a product in order to influence an opinion or elicit 
a respons
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CSUF MKTG 351 Exam 1 Kim (CSUF ISDS 351 Exam 1 KIM) Already Graded A+
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CSUF MKTG 351 Exam 1 Kim (CSUF ISDS 351 Exam 1 KIM) Already Graded A+ 
 
marketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
exchange 
people giving up something in order to receive something they would rather have 
production orientation 
a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the mar...
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CSUF Bus Mktg 351 Exam 1 Review Questions with Complete Solutions
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CSUF Bus Mktg 351 Exam 1 Review 
Questions with Complete Solutions 
 
If a car company releases an affordable model, but the vehicle is only available in white, would it 
be successful in today's market? 
a. No, because consumers have specific wants 
b. Yes, the vehicle will be affordable 
c. No, white color is not appealing 
d. Yes, there is always a market for any product a. No, because consumers have specific 
wants 
 
What is the American Market Association's definition of marketing? 
a. T...
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CSUF MKTG 351 EXAM 1 KIM |140 QUESTIONS AND ANSWERS 2023
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CSUF MKTG 351 EXAM 1 KIM |140 QUESTIONS AND ANSWERS 2023
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CSUF Bus Mktg 351 Exam 1 Review Questions and Answers 2024
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CSUF Bus Mktg 351 Exam 1 Review Questions and Answers 2024
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CSUF MKTG 351 EXAM 1 |103 QUESTIONS AND ANSWERS
- Exam (elaborations) • 11 pages • 2023
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CSUF MKTG 351 EXAM 1 |103 QUESTIONS AND ANSWERS
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