Marketing 3340 final exam - Study guides, Class notes & Summaries

MKTG 3340 FINAL EXAM QUESTIONS WITH COMPLETE SOLUTIONS Role of Marketing-- correct answer --Generate profitable revenue When a marketer can describe something it is called a-- correct answer -- product concept After buying an item we experience what?-- correct answer --cognitivedissonance Ways to engage consumers, directly or indirectly-- correct answer --- Directly-- correct answer --physically, email newsletters, one to one basis, calling,sending direct ads/texting, create relationshi...

MKT 3340 (Marketing Research) Exam #2 Final Exam Review Questions and Answers.

Mktg Again 3340 Final Exam Study Questions 2024. 4 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 2 shopping (compares alternatives on criteria like price and #) 3 specialties (makes special effort to search out and buy) 4 unsought (knows ab but does not initially want) important cuz the classification affects which products consumers buy and the mktg strategies used Difference ...

MKTG 3340 Exam #2 Question 100% correct 2024generate profitable Revenue - correct answer The purpose of marketing is to... B - correct answer Which statement is most likely true about idea generation in the new product development process? A. A company can either develop ideas through internal or external sources but not through both. B. Idea generation is usually followed by procedures that reduce the total number of ideas. C. Most companies set a limit for the number of ideas generated ...

Marketing 3340 Final Exam

MKTG 3340 - Final Exam Questions with 100% Correct Answers | Verified | Latest Update Possession Utility The value of making an item easy to purchase through the provision of credit cards or financial arrangements Make the purchases easier The benefit customers get from a company's product once they have purchased Possession Utility CarMax provides financing or leasing and taking used cars as trade ins to encourage customers to purchase from them Stores allow several payment ...

MKTG 3340 Final Exam Questions 2024. Possession Utility - correct answer e.g.) allowing several payment and credit options Depth of Product Line - correct answer the store carries a large assortment of each item e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration e.g.) General merchandise stores such as Walm...

MKTG 3340 Final Exam Questions With Complete Solutions 1. Role of Marketing-- correct answer --Generate profitable revenue 2. When a marketer can describe something it is called a-- correct answer --product concept 3. After buying an item we experience what?-- correct answer --cognitive dissonance 4. Ways to engage consumers, directly or indirectly-- correct answer ---Directly-- correct answer --physically, email newsletters, one to one basis, calling, sending direct ads/texting, create re...

MKTG 3340 Final Exam Role of MKTG generate profitable revenue When a marketer can describe something/write it down it is called a Product Concept Brainpower Read More After buying an item we experience what? Cognitive dissonance/buyer's remorse cognitive dissonance buyer discomfort caused by post purchase conflict Ways to engage consumers, directly physically, email newsletters, one to one basis ways to engage consumers indirectly social media, PR, search eng...