Mrkt Study guides, Class notes & Summaries

MRKT- Chapter 3 Questions with Accurate Answers_2023

UGA MARK Exam 1 Grantham • Course • MRKT3000 .4 ps - ANSWER-Product, Price, Place, Promotion .Acculturation - ANSWER-(n.) the modification of the social patterns, traits, or structures of one group or society by contact with those of another; the resultant blend .Actual or Perceived Risk - ANSWER-performance risk, financial risk, social risk, physiological risk, psychological risk .affective component - ANSWER-A component of attitude that reflects what a person feels about the...

Corporate Culture correct answers The pattern of shared values and beliefs that give members of an organization meaning, and provide rules for behavior within the organization Culture correct answers "The way we do things around here" Service Culture correct answers "A culture where an appreciation for good service exists, and where giving good service to internal as well as ultimate, external customers, is considered a natural way of life and one of the most important norms by everyone...

Services correct answers Deeds, processes, and performances provided, coproduced, or cocreated by 1 entity // person for and/or with another entity/person What are categories of service? correct answers 1. Service as a product 2. Customer service 3. Derived service Service as a product correct answers Intangible product offerings that customers value and pay for in the marketplace EX: Macy's gift wrapping Customer service correct answers The service provided in support of a company...

CIPM Exam Questions and Answers 2024/2025 | A+ GRADED 100% VERIFIED What is simplest way to decompose active return piece of a portfolio return? 1.)Allocation Effect: holding diff amounts of same securities as bench (over or under weighting compared to bench) (thereby Q held is the sources of difference) 2.) Security Selection Effect: holding diff securities than benchmark (thereby returns are the sources of difference) Decompose an actively managed mutual fund return P =M + A + S A: Act...

What is simplest way to decompose active return piece of a portfolio return? 1.)Allocation Effect: holding diff amounts of same securities as bench (over or under weighting compared to bench) (thereby Q held is the sources of difference) 2.) Security Selection Effect: holding diff securities than benchmark (thereby returns are the sources of difference) Decompose an actively managed mutual fund return P =M + A + S A: Active return = P- Benchmark (holding diff. weightsof same securities (al...

Which of the following is most essential to any definition of marketing? 1.Demand management 2.The production concept 3.Customer relationships 4.Making a sale 5.Making a profit - ️️customer relationships As a company's different functions work to produce value for consumers, the marketing department of a firm should take the _________ point of view. 1.Employees' 2.Managers' 3.Stockholders' 4.Consumers 5.Distributors' - ️️consumers Marketing planning takes place a...

What are company defined service standards based on? correct answers Internal company goals such as productivity, efficiency, technical quality. What is an example of a company defined service standard? correct answers - Time spent with customer on the phone. - Number of customers served per hour. What are customer defined service standards based on? correct answers Customer requirements, priorities and expectations. What is an example of a customer defined service standard? correct an...

Relationship Marketing correct answers a strategy that focuses on keeping and improving relationships with current customers rather than on acquiring new customers. Customers as Strangers correct answers Those customers who have not yet had any interactions with a firm yet - attraction Customers as Acquaintances correct answers Customer awareness and trial are achieved, familiarity is established, now firm must satisfy the customer- satisfy Customers as Friends correct answers Firm gain...

__________ is a preferred method of systematically collecting quantitative data by researchers who prefer number crunching - Survey - Interviews - Focus Groups - All of the above options Correct Answer Survey Roger is working at P&Gip Co. as a Market Researcher. He is in-charge of finding if the new shampoo will be "sustainable" for those who suffer from hair loss. To the end, he is employing interns to go door-to-door to collect survey data. The interns would read out the survey to t...