Trade desk - Study guides, Class notes & Summaries

What does "PII" stand for? - ANSWER Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - ANSWER True The major difference between a true DSP and an ad network is: - ANSWER An ad network focuses on both the demand side and supply side As RTB evolves: - ANSWER The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your frequency window mig...

The Trade Desk EDGE: Marketing Foundations exam | 60 questions with 100% Correct Answers | Updated 2024 | Guaranteed A+

trade desk With complete solution

The Trade Desk EDGE: Marketing Foundations exam | 60 questions with 100% Correct Answers | Updated 2024 | Guaranteed A+

The Trade Desk: Advertising Concepts Exam Questions And Answers The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. True False - ANS True Attribution for a desired event (e.g., a click or conversion) should be given to: All levels of the purchase funnel Top of the purchase funnel Bottom of the purchase funnel Middle of the purchase funnel - ANS A It's important to have measurable conversions at all levels of the purchas...

True - ANSWER A campaign's strategy depends on the sales cycle of the product being advertised. True - ANSWER Recency plays a more important role in retargeting strategies than with other campaign strategies. As soon as there is enough data to inform decisions - ANSWER When should you start optimizing?

What does "PII" stand for? - Ans Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - Ans True The major difference between a true DSP and an ad network is: - Ans An ad network focuses on both the demand side and supply side

trade desk With complete solution

The Trade Desk EDGE: Marketing Foundations exam with verified answers What does "PII" stand for? -Correct Answer-Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. -Correct Answer-True The major difference between a true DSP and an ad network is: -Correct Answer-An ad network focuses on both the demand side and supply side As RTB evolves: -Correct Answer-The epicenter of power moves from ...