Wgu d077 study guide - Study guides, Class notes & Summaries

Price Gouging - drives up the cost of a product to increase profit (type of price ethics) Five steps of marketing planning process - Mission Statement, Situations Analysis, Objectives, Strategy Development, and Monitoring & Control Mission Statement - Vision statement, why the marketing plan exists, what problem the company wants to fix. (five steps of marketing planning process) Situations Analysis - preventing the controllable and uncontrollable elements. Helps understand marketing en...

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WGU D077 Concepts in Marketing, Sales, and Customer Contact | Western Governors University Business Admin Marketing Class Vocab & Study Guide for PKQO

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What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? Quality control inspections Product delivery schedule Competitive elements Consumer feedback - Answer Consumer feedback Which controllable marketing function should a company use to achieve its firm-level goals and to satisfy the target customers' needs and wants? Sales Promotion Production Product - Answer Product Which controllable element is included in the m...

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