D373 Study guides, Class notes & Summaries
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MARKETING IN THE DIGITAL ERA D373 WGU OA EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
- Exam (elaborations) • 11 pages • 2024
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MARKETING IN THE DIGITAL ERA D373 WGU 
OA EXAM | QUESTIONS & ANSWERS 
(VERIFIED) | LATEST UPDATE | GRADED A+ 
Target customers - CORRECT ANSWER - Customers based on a predefined 
geographic boundary 
Market segmentation - CORRECT ANSWER - Dividing a market through variables 
such as age, gender, education level, family size, occupation, income, and more 
Psychographic - CORRECT ANSWER - Focus on the intrinsic traits the target 
customer has, such as values, personalities, interests, attitud...
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WGU D373 PA - Applies Strategic Marketing Tools and Methodologies | Questions with 100% Correct Answers | Latest Update 2024 | Verified
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WGU D373 PA - Applies Strategic Marketing Tools and Methodologies | Questions with 100% Correct Answers | Latest Update 2024 | Verified
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MARKETING IN THE DIGITAL ERA D373 WGU OA EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
- Exam (elaborations) • 25 pages • 2024
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MARKETING IN THE DIGITAL ERA D373 
WGU OA EXAM | QUESTIONS & 
ANSWERS (VERIFIED) | LATEST 
UPDATE | GRADED A+MARKETING IN THE DIGITAL ERA D373 
WGU OA EXAM | QUESTIONS & 
ANSWERS (VERIFIED) | LATEST 
UPDATE | GRADED A+
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Marketing in the Digital Era D373 WGU OA Exam Verified Questions and Answers 2024
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Target customers - Customers based on a predefined geographic boundary 
 
Market segmentation - Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more 
 
Psychographic - Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and opinions 
 
Behavioral - The way customers go through their decision making and buying processes, includin...
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WGU D373 PA - Applies Strategic Marketing Tools and Methodologies | Latest 2023/24 | Updated & Verified | Guaranteed Success
- Exam (elaborations) • 3 pages • 2023
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What is a new company entering an established industry with groundbreaking ideas or products known 
as? - Disruption 
What is a key factor for product success when a company releases a product that creates a new product 
category? - Consumer education 
What is the riskiest growth strategy for a company according to the Ansoff Matrix? - Diversification 
Which growth strategy in the Ansoff Matrix is represented when a company develops a new product for 
a new market? - Product diversification 
Wha...
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WGU D373 Objective Assessment V1 (New 2024/ 2025 Update) Marketing in the Digital Era Exam Prep | Questions and Verified Answers|100% Correct| A Grade
- Exam (elaborations) • 35 pages • 2024
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WGU D373 Objective Assessment V1 (New 
2024/ 2025 Update) Marketing in the 
 
Digital Era Exam Prep | Questions and 
Verified Answers|100% Correct| A Grade
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WGU D373 Objective Assessment Version 2 (New 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| A Grade
- Exam (elaborations) • 29 pages • 2024
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WGU D373 Objective Assessment Version 2 
 (New 2024/ 2025 Update) Marketing in the 
 Digital Era | Questions and Verified 
Answers|100% Correct| A Grade
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WGU D373 Objective Assessment (Latest 2024/ 2025 Update) Marketing in the Digital Era Exam Prep | Questions and Verified Answers|100% Correct| Grade A
- Exam (elaborations) • 31 pages • 2024
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WGU D373 Objective Assessment (Latest 2024/ 2025 Update) Marketing in the Digital Era Exam Prep | Questions and Verified Answers|100% Correct| Grade A 
 
Q: Who is responsible for ROI? (return on investments) 
 
 
Answer: 
Chief marketing officer 
 
 
 
Q: What is the traditional marketing mix? 
 
 
Answer: 
Product, price, place, promotion 
 
 
 
Q: What is the expanded marketing mix? 
 
 
Answer: 
Product, price, place, promotion people,process, physical evidence 
 
 
 
Q: Strategy 
 
 
Answer...
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WGU D373 Final Exam Review (New 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| A Grade
- Exam (elaborations) • 47 pages • 2024
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WGU D373 Final Exam Review (New 2024/ 
 2025 Update) Marketing in the Digital Era 
 | Questions and Verified Answers|100% 
Correct| A Grade
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WGU D373 Objective Assessment V2 (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A
- Exam (elaborations) • 26 pages • 2024
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WGU D373 Objective Assessment V2 (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A 
 
Q: A customer who equates price with quality purchases the most expensive cell phone available. 
Which type of benefit is described in this scenario? 
 
 
Answer: 
Cost 
 
 
 
Q: What is the purpose of estimating customer lifetime value (CLV)? 
 
 
Answer: 
To determine how much should be spent on acquiring new customers 
 
 
 
Q: True or False: 
Cust...
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