Leo burnett - Study guides, Class notes & Summaries

Leo Burnett Question and answers already passed 2023/2024Leo's motto is make it ____, _____, and ______, and fun to read. - correct answer simple, memorable, inviting Leo worked under the mentorship of _______ - correct answer McNamus His successful advertising spoke to consumers on the ____ side. - correct answer visual He sparked interest with good ____, _____ ,______ and humour. - correct answer artwork, information, recipes

Leo Burnett

In writing advertising copy, your goal is to write in such an engaging way that: Readers will give you their undivided attention A/an ________ compares two things on the basis of a similar feature. analogy The best headline length is: None of the choices In contrast to an ad's headline, what is the function of the body copy? To complete the story. The sentence, "Its been difficult to determine if it's going to be an easy quiz." should read: "It's been difficul...

Navy Pier is nearest to correct answersLake Shore Drive and Illinois W Hotel City Center Hotel correct answersAdams St. and LaSalle St. Hyatt Regency Chicago is located correct answersWacker Dr. and Statson Leo Burnett Building correct answersWacker Dr. and Dearborn St Best Western Grant Park Hotel correct answersMichigan Ave. and Roosevelt Rd. Holiday Inn Chicago Mart Plaza Hotel correct answersWacker Dr. and Orleans St. Orchestra Hall is nearest to correct answersAdams St. an...

ADV 318J Test 1 Questions | 100% Correct Answers | Verified | Latest 2024 Version Brand promotion can be identified as... - the coordination of various promotional tools to create widespread brand exposure. The two major components of the mass-mediated communication model are what? - 1. production 2. reception Brad and his wife, Carla, are watching a commercial they have never seen before. Brad thinks the commercial is humorous, however Carla does not and finds it uninteresting. Thi...

Leo Burnett

Communication Model Correct Answer: A simple way to look at how communication takes place Sender Encoding Message Channel Decoding Receiver Field of Experience Noise Sender Correct Answer: *Communication Model* person, company or organization who has ideas or info to share Sponsor Author Persona Sponsor Correct Answer: *Type of Sender* company advertising a product or idea EX. Kellogs Author Correct Answer: *Type of Sender* advertising industry, people who create me...

1. When the Western world turned to capitalism as the foundation of an economic system, the foundation was also laid for advertising. a. True b. False ANSWER: True DIFFICULTY: Easy LEARNING OBJECTIVES: AIBP.OGUI.15.3-1 NATIONAL STANDARDS: United States - BUSPROG: Analytic STATE STANDARDS: United States - Ohio - DISC: Promotion KEYWORDS: Bloom's: Knowledge 2. The rise of communism was one of the four major factors that gave rise to advertising. a. True b. False ANSWER: Fal...

1. When the Western world turned to capitalism as the foundation of its economic system, the foundation was NOT suited for advertising. ANSWER: POINTS: DIFFICULTY: QUESTION TYPE: HAS VARIABLES: LEARNING OBJECTIVES: NATIONAL STANDARDS: STATE STANDARDS: KEYWORDS: DATE CREATED: DATE MODIFIED: 2. The rise of capitalism was one of the four major a. b. ANSWER: POINTS: DIFFICULTY: QUESTION TYPE: HAS VARIABLES: LEARNING OBJECTIVES: NATIONAL STANDARDS: STATE STANDARDS: KEYWORDS: DATE CREATE...

What is a creative brief? - Correct Answersa creative strategy or creative platform a summary of what you've learned all the information that must be conveyed by the advertising Roadmap Contract The creative brief.. - Correct Answersprovides an idea about how to creatively and persuasively communicate a brand message to a target audience Forms basis for copywriter and art director to create campaign Why creative briefs? (Jon Steel) - Correct Answersresearchers and account planners ...