Mark 3000 chapters 2813 Study guides, Class notes & Summaries

Services - Any intangible offering that involves a deed, performance, or effort that cannot be physically possessed. Intangible customer benefits that are produced by people or machines and cannot be separated from the producer. Customer Service - Specifically refers to the human or mechanical activities firms undertake to help satisfy their customers' wants and needs. Intangible - A characteristic of a service; it cannot be touched, tasted, or seen like a pure product can. Inseparab...

MARK 3000 - Chapters 2,8,13 - Grantham UGA Questions and Answers | Latest Update | 2024/2025 | Rated A+ What is the difference between a tactical and strategic marketing plan? A tactical plan focuses on short-term actions, while a strategic plan outlines long-term goals. How do seasonal trends affect marketing strategies? They influence promotional activities and product offerings based on seasonal demand. What is a buyer persona? A semi-fictional representation of an ideal cust...

MARK 3000 - Chapters 2,8,13 - Grantham UGA Exam Questions With Correct Answers. Services - answerAny intangible offering that involves a deed, performance, or effort that cannot be physically possessed. Intangible customer benefits that are produced by people or machines and cannot be separated from the producer. Customer Service - answerSpecifically refers to the human or mechanical activities firms undertake to help satisfy their customers' wants and needs. Intangible - answerA chara...