Narrowcasting - Study guides, Class notes & Summaries

Mmc 2000 Florida State University -MC 2000 Tad Odell LSU a strategic communication process that builds mutually beneficial relationships between organizations and their publics - correct answer Public Relations explicitly paying for media space or time in order to direct favorable attention to certain goods or services - correct answer advertisement differences between advertising and public relations - correct answer advertising is paid, PR is free/earned What is advertising clutter? ...

The vast majority of American radio stations are known as what? -:- Commercial Stations What term best describes the flow of songs, DJ talk, and commercials on a radio station? -:- A format What phenomenon can be described as focusing on specific slices of a radio station's listener base? -:- Narrowcasting What term is best-described as a reflection of the simplicity or complexity of the musical structure and lyrical content of the music played? -:- Music sophistication Publishe...

MC 2000 Tad Odell LSUa strategic communication process that builds mutually beneficial relationships between organizations and their publics - correct answer Public Relations explicitly paying for media space or time in order to direct favorable attention to certain goods or services - correct answer advertisement differences between advertising and public relations - correct answer advertising is paid, PR is free/earned What is advertising clutter? - correct answer large volumes of adv...

MC 2000 Tad Odell LSU Florida State University Question and answers rated A+ MC 2000 Tad Odell LSU a strategic communication process that builds mutually beneficial relationships between organizations and their publics - correct answer Public Relations explicitly paying for media space or time in order to direct favorable attention to certain goods or services - correct answer advertisement differences between advertising and public relations - correct answer advertising is paid, PR...

True or False: Television serves as pure entertainment for viewers. - False Which medium has a prominent role in providing a lively forum for conversations about politics? - the Internet Narrowcasting - the practice of aiming media content as specific segments of the public Media Segmentation - the breaking down of the media according to the specific audiences they target What are the claims that media critics are making today about both print and electronic media? - They favor one sid...

RTF 305 Chapter 1 Test with Correct Answers Narrowcasting - Answer-Targets media to specific segments of the audience (now based on lifestyle and user needs, individual preferences including purchasing and online behavior) Affordances - Answer-The technical features of communication channels that allow their users to perform useful functions Blog - Answer-Short for Web log, is a personal home page with commentary addressed to the web audience Interactive Media - Answer-Those where feed...

what are some factors that are changing the face of marketing communications? - Answer- - consumers are differently/better informed and more communications empowered - mass markets have fragmented, leading to a shift away from mass marketing - changes in communications technology have created new media for interacting with targeted consumers what are firms doing as a response to this changing environment? - Answer- - less broadcasting and more narrowcasting - granular audience - smaller ...

Mmc 2000 Florida State University -MC 2000- Tad Odell LSU- Exam 1push media - correct answer producers control all media content - media consumers have fewer choices -example= 70's- had 3 options for news pull media - correct answer cyber media has so many channels that consumers have control of their choices -cable tv -available wherever and whenever consumers want them narrowcasting - correct answer creating content for a specific niche or group of people (SYFY, Comedy Central) ...

MC 2000- Tad Odell LSU- Exam 1push media - correct answer producers control all media content - media consumers have fewer choices -example= 70's- had 3 options for news pull media - correct answer cyber media has so many channels that consumers have control of their choices -cable tv -available wherever and whenever consumers want them narrowcasting - correct answer creating content for a specific niche or group of people (SYFY, Comedy Central) 1 in 3 minutes online is spent ____...

AP Gov Media| Final Exam Mock| Complete Questions and Answers| 100% Graded watchdog responsibility of media to make public aware of corruption, unethical actions-- try to keep government honest What is the primary function of the media in a democracy? To inform the public about government actions, policies, and current events, facilitating an informed electorate. How does the media serve as a **watchdog**? By investigating and exposing government corruption, misconduct, and abuses o...