Narrowcasting - Study guides, Class notes & Summaries

AP Gov Media| Final Exam Mock| Complete Questions and Answers| 100% Graded watchdog responsibility of media to make public aware of corruption, unethical actions-- try to keep government honest What is the primary function of the media in a democracy? To inform the public about government actions, policies, and current events, facilitating an informed electorate. How does the media serve as a **watchdog**? By investigating and exposing government corruption, misconduct, and abuses o...

analog standard correct answersin television, standard broadcast signals made of radio waves (replaced by digital standards in 2009). digital signals correct answersin television, the type of signals that are transmitted as binary code. network era correct answersthe period in television history, roughly from the mid-1950s to the late 1970s, that refers to the dominance of the Big Three networks - ABC, CBS, and NBC - over programming and prime-time viewing habits; the era began eroding wit...

Genre development from radio to TV -:- • Same formats o Soap operas, mystery, ect TV networks relation to radio networks -:- • TV was built on the same model as radio: commercial broadcasting • Same networks: NBC, CBS, and ABC • Same govt approach: regulated monopolies (FCC again) Factors for economic success in Broadcast TV -:- • TV could reach into the home, constructed itself as a "domestic medium" • Many interested in TV ads • TV allows us to imagine ourselves ...

Fms Arizona State University Questions with complete solution Individualized viewing practices and the portability of television outside of the space of the home are common markers of the - correct answer the post-network era Interoperability is a term for - correct answer the process by which digital technologies lead to the convergence between media Which of the following was NOT a major factor in the multi-channel transition? - correct answer Televisions as non-portable objects in...

FMS 200 Modules 5 Arizona State University Question and answers rated A+Even though Murphy Brown is outspoken, strong-willed, and sometimes critical, she's still well-liked and respected by her colleagues. - correct answer True Narrowcasting, television programming directed at more specific, niche audiences, is made possible by - correct answer The proliferation of cable channels during the post-network era During the post-network era, viewers being able to record programs to watch wh...

FMS 200 5 throught 7 quiz FMS 200 Arizona State University Question and answers correctly solved During the post-network era, viewers being able to record programs to watch whenever they want rather than as part of a fixed television schedule makes a significant impact on our understanding of viewing practices. true or false - correct answer true Which of the following is NOT characteristic of the post-network era? - correct answer Television regulated to serve the public interest Sex...

FMS 200 Arizona State University Question and answers 100% correct The gradual increase in cable channels, the use of remote controls, and the use of recording technologies like VCRs were part of which era of television - correct answer Multi-channel transition Everybody Hates Chris frequently employs which of the following narrative framing devices? - correct answer Voiceover narration Despite the profileration of cable, narrowcasting, and subscription services, the practice of televi...

MC 2000 Tad Odell LSUa strategic communication process that builds mutually beneficial relationships between organizations and their publics - correct answer Public Relations explicitly paying for media space or time in order to direct favorable attention to certain goods or services - correct answer advertisement differences between advertising and public relations - correct answer advertising is paid, PR is free/earned What is advertising clutter? - correct answer large volumes of adv...

Promotion correct answers Short term incentives to bring customers back or have them sign up for the first time (how you communicate to your customer about a product/service) • Ex: bounce back- Papa John's coupons on the pizza box (lead to higher loyalty) Promotion Mix: Goals correct answers • To persuasively communicate customer value and build customer relationships • To deliver a clear, consistent, and compelling message o Ex: Chipotle's integrity • Integrated Marketing Comm...

Gutenberg developed his press to produce - bibles Media literacy is a skill that can be acquired and developed. T/F - True tailoring media content to specific audiences that possess characteristics of interest to specific advertisers is a strategy known as - narrowcasting or niche marketing audiences consume content at a time predetermined by the producer and distributor; example - movie, television - appointment consumption Homework's due tomorrow, so you're on your computer; to help yo...