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Summary - Marketing Communications: A European Perspective
Marketing Communications: A European Perspective (Sixth edition) 
 
Summary of chapters: 
3 - How marketing communications work 
4 - Marketing communications planning 
7 - Media planning 
13 - Measuring campaign effectiveness
- Book
- Summary
- • 55 pages •
Marketing Communications: A European Perspective (Sixth edition) 
 
Summary of chapters: 
3 - How marketing communications work 
4 - Marketing communications planning 
7 - Media planning 
13 - Measuring campaign effectiveness
Summary: Lectures IRM - Introduction to research in marketing (passed the first time!)
Summary of all the lectures for the course introduction to research in marketing 
 
Aims to provide a clear overview of the most important topic in a comprehensive way
- Summary
- • 30 pages •
Summary of all the lectures for the course introduction to research in marketing 
 
Aims to provide a clear overview of the most important topic in a comprehensive way
Introduction to entrepreneurship & corporate strategy (IECS)
Lectures notes
Book summary
Multiple choice questions
- Package deal
- • 2 items •
Lectures notes
Book summary
Multiple choice questions
Lectures - Introduction to entrepreneurship & corporate strategy (iecs)
Lectures - Introduction to entrepreneurship & corporate strategy (iecs)
- Class notes
- • 33 pages •
Lectures - Introduction to entrepreneurship & corporate strategy (iecs)
Lectures - Introduction to entrepreneurship & corporate strategy (iecs)
Lectures - Introduction to entrepreneurship & corporate strategy (iecs)
- Class notes
- • 33 pages •
Lectures - Introduction to entrepreneurship & corporate strategy (iecs)
Multiple choice questions - Introduction to entrepreneurship & corporate strategy (iecs)
Multiple choice questions
- Package deal
- Exam (elaborations)
- • 5 pages •
Multiple choice questions
Summary Introduction to strategic entrepreneurship and corporate strategy (IECS)
Summary for the book of the course IECS 
 
Chapter 2 – Types of entrepreneur (2.1)	 
Chapter 3 – The entrepreneurial personality (3.2)	 
Chapter 4 – Entrepreneurship, cognition and decision making	 
Chapter 10 – The entrepreneurial process (10.2 – 10.3)	 
Chapter 11 – The nature of business opportunity	 
Chapter 12 – Resources in the entrepreneurial venture	 
Chapter 18 – The strategy of the venture	 
Chapter 19 - The business plan: An entrepreneurial tool	 
Chapter 21 – the st...
- Book & Paket-Deal
- Summary
- • 43 pages •
Summary for the book of the course IECS 
 
Chapter 2 – Types of entrepreneur (2.1)	 
Chapter 3 – The entrepreneurial personality (3.2)	 
Chapter 4 – Entrepreneurship, cognition and decision making	 
Chapter 10 – The entrepreneurial process (10.2 – 10.3)	 
Chapter 11 – The nature of business opportunity	 
Chapter 12 – Resources in the entrepreneurial venture	 
Chapter 18 – The strategy of the venture	 
Chapter 19 - The business plan: An entrepreneurial tool	 
Chapter 21 – the st...
Samenvatting: Ethics and Economics, Johan Graafland voor het vak Phil. of Eco. & Economic Ethics for ECO (30L210-B-6)
Samenvatting: Ethics and Economics, Johan Graafland voor het vak Phil. of Eco. & Economic Ethics for ECO (30L210-B-6) 
 
Samenvatting van Hoofdstuk 1 t/m 12, exclusief Hoofdstuk 7 & 10 
> De tentamenstof voor tentamen 02/06/2022
- Book
- Summary
- • 54 pages •
Samenvatting: Ethics and Economics, Johan Graafland voor het vak Phil. of Eco. & Economic Ethics for ECO (30L210-B-6) 
 
Samenvatting van Hoofdstuk 1 t/m 12, exclusief Hoofdstuk 7 & 10 
> De tentamenstof voor tentamen 02/06/2022
Summary Consument en Marketing (Consumer and Marketing) : Lectures
This are the lectures of the course 'Consument en Marketing'
- Book & Paket-Deal
- Class notes
- • 62 pages •
This are the lectures of the course 'Consument en Marketing'
Summary Consumer and marketing: Book ( Consumer behaviour)
Summary Book - consumer behavior: Buying, having and being
- Book & Paket-Deal
- Summary
- • 27 pages •
Summary Book - consumer behavior: Buying, having and being
Samenvatting Financial Management: Lectures
Samenvatting Financial Management: Lectures
Samenvatting Financial management: Papers
Summary: Lectures IRM - Introduction to research in marketing (passed the first time!)
Samenvatting Financial Management: Boek ( Corporate Governance: a global perspective)