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BCOM Marketing Management Summaries & Essays

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MNM2605 Consumer Behaviour - Assignment 4 - MW Motors Case Study

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This assignment is about the case study of MW-Motors and how they have adapted their brand to satisfy their expanding consumer base. In this assignment we discuss the process Winnie will go through to make a decision about her purchase as well as establish the different trends that develops in consumer behaviour.

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  •  • 12 pages • 
  • by SmallTownGirl • 
  • uploaded  2022
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MNM2604 (Business-to-business marketing) - ASSIGNMENT 3 - SEMESTER 2 - ATTEMPT 1 & 2

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MNM2604 Assignment 3 - semester 2 Attempts 1 and 2 with questions and answers

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MNM2604 - Dail-a-Surprize Case study - Assignment 2

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The Dail-a-Surprize case study details a customer-centric gift delivery service and online gift shop that has experienced booming growth. The organisation focuses on growing the business through diversification. They add new features to existing products that add more value, expand the product line, implement new technology, and focuses on the current market segments. The report's purpose is to evaluate the opportunities the business was challenged with and how the company solved these problems....

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  •  • 7 pages • 
  • by SmallTownGirl • 
  • uploaded  2022
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