Alexperez
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Lecture #1 - Introduction to Data Analysis
Distinguish between quantitative and qualitative data. Understand the distinction between different types of statistics and analytics. Explain how data analysis is used to inform business decision-making. Identify the primary steps in the data analysis lifecyle.
- Book & Paket-Deal
- Class notes
- • 2 pages •
Distinguish between quantitative and qualitative data. Understand the distinction between different types of statistics and analytics. Explain how data analysis is used to inform business decision-making. Identify the primary steps in the data analysis lifecyle.
Lecture #14 - Globalization (Global Business)
Concepts of globalization and international trade, examining their impact on economies, businesses, and societies from a macro perspective Globalization How global trade works Impact from global trade
- Package deal
- Class notes
- • 7 pages •
Concepts of globalization and international trade, examining their impact on economies, businesses, and societies from a macro perspective Globalization How global trade works Impact from global trade
Lecture #13 - ESG & Triple Bottom Line
Roles and responsibilities of business in society, focusing on the evolution of corporate social responsibility from the Triple Bottom Line concept to the more comprehensive ESG (Environmental, Social, and Governance) framework Triple Bottom Line Environmental, Social and Governance
- Package deal
- Class notes
- • 7 pages •
Roles and responsibilities of business in society, focusing on the evolution of corporate social responsibility from the Triple Bottom Line concept to the more comprehensive ESG (Environmental, Social, and Governance) framework Triple Bottom Line Environmental, Social and Governance
Lecture #12 - Strategy
Business strategy, examining successful approaches employed by well-known companies and analyzing why some businesses thrive while others fail Key concepts like competitive positioning, red and blue ocean using real-world examples to illustrate how effective strategies can lead to long-term success in dynamic market environments Why strategy is important in business Strategic vs Tactical decisions Competitive advantage Blue & red oceans
- Package deal
- Class notes
- • 11 pages •
Business strategy, examining successful approaches employed by well-known companies and analyzing why some businesses thrive while others fail Key concepts like competitive positioning, red and blue ocean using real-world examples to illustrate how effective strategies can lead to long-term success in dynamic market environments Why strategy is important in business Strategic vs Tactical decisions Competitive advantage Blue & red oceans
Lecture #11 - Startup Financials
The "nuts and bolts" of a business and explore the key financial terms and tools used in startups and business. Key financial business terms Financial statements Break even analysis How to calculate a burn rate and why it is important
- Package deal
- Class notes
- • 14 pages •
The "nuts and bolts" of a business and explore the key financial terms and tools used in startups and business. Key financial business terms Financial statements Break even analysis How to calculate a burn rate and why it is important
Lecture #10 - Starting a Business
The steps required to starting a business. Building a team & culture Protecting intellectual property How to fund a business How to select a business structure Product fit
- Package deal
- Class notes
- • 10 pages •
The steps required to starting a business. Building a team & culture Protecting intellectual property How to fund a business How to select a business structure Product fit
Lecture #9a - Marketing Part 2
How to connect effectively with a target market using the right message, promotion and channel. Go to market strategy Effective marketing techniques How to connect with your target market Using Generative AI in Marketing
- Package deal
- Class notes
- • 9 pages •
How to connect effectively with a target market using the right message, promotion and channel. Go to market strategy Effective marketing techniques How to connect with your target market Using Generative AI in Marketing
Lecture #8a - Pitch Workshop
The fundamentals of a good pitch and identifying how to craft a pitch based on the target audience. How to develop an effective Kickstarter video How to gather and apply primary and secondary research Storytelling
- Package deal
- Class notes
- • 9 pages •
The fundamentals of a good pitch and identifying how to craft a pitch based on the target audience. How to develop an effective Kickstarter video How to gather and apply primary and secondary research Storytelling
Lecture #7a - Marketing Part 1
Marketing frameworks: What is marketing and why it is important. How marketing is used in business Market segmentation 4 Ps of marketing What makes an effective business value proposition
- Package deal
- Class notes
- • 7 pages •
Marketing frameworks: What is marketing and why it is important. How marketing is used in business Market segmentation 4 Ps of marketing What makes an effective business value proposition
Lecture #9b - 5G (Fifth Generation)
Overview of 5G What 5G is, its important features, the problem(s) it solves, and how it works Potential business applications for 5G Risks, challenges, and potential unintended consequences associated with 5G
- Book & Paket-Deal
- Class notes
- • 2 pages •
Overview of 5G What 5G is, its important features, the problem(s) it solves, and how it works Potential business applications for 5G Risks, challenges, and potential unintended consequences associated with 5G