Elvanersoy

Includes full summaries for 2 of the challenging courses of the international bachelor of communication and media year 2.

Bundle of two 8 weeks worth of summaries for both digital marketing and social media marketing courses of the international bachelor of communication and media.

This document is providing an in depth summary of the course international and global communication of BA year 2 of the communication and media programme. The summary includes notes of all the lecture slides of the 8 week long course and some important articles that are provided as relevant course material. It has information for both a general understanding of the topic and the most recent and important developments as well as the necessary information and knowledge for the exam.

This summary includes notes of all the lecture slides and important information from the course textbook. It is a summary of the 8 weeks long class on digital marketing strategies, tools which is also informative about the steps of creating a digital communication strategy.

This summary includes an in-depth summary of all 8 weeks worth of course material of Qualitative Methods a.k.a QMMC. The mix of notes from lecture slides and the course readings from various articles are provided for each week.

This summary includes all weeks of the Social Media Marketing focus area course of IBCoM. Summary is a mix of the course literature (book: Social Media Marketing by Tracy L. Tuten) and the lecture slides. All important concepts, diagrams and tables are included.