Marco321
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8 items
P1,P2,P4 and M1
Describe the types and providers of specialist tourism 
Explain the market factors that have led to developments in specialist tourism 
Analyse how specialist tourism provision meets the demands of a changing market 
Select suitable specialist tourism holidays to meet specific customer profiles
- Case
- • 2 pages •
Describe the types and providers of specialist tourism 
Explain the market factors that have led to developments in specialist tourism 
Analyse how specialist tourism provision meets the demands of a changing market 
Select suitable specialist tourism holidays to meet specific customer profiles
P1, P2 and P4
Explain the tour operations environment and the challenges it faces 
Describe the products and service provided by different categories of tour operator for different target markets 
Plan and cost a package holiday for inclusion in a tour operator’s programme
- Case
- • 5 pages •
Explain the tour operations environment and the challenges it faces 
Describe the products and service provided by different categories of tour operator for different target markets 
Plan and cost a package holiday for inclusion in a tour operator’s programme
P2, P3, P5, M1, M2,M3, D1 and D2
1.	Be able to locate major long-haul destinations of the world 
2.	Understand the nature of long-haul travel and the factors which affect customer choice. 
3.	Understand the features which make long-haul destinations appealing to different customer types. 
4.	Be able to plan a long-haul tour
- Case
- • 2 pages •
1.	Be able to locate major long-haul destinations of the world 
2.	Understand the nature of long-haul travel and the factors which affect customer choice. 
3.	Understand the features which make long-haul destinations appealing to different customer types. 
4.	Be able to plan a long-haul tour
P3, P4,M2 and D2
1.	Be able to locate gateways and leisure destinations within the European travel market 
2.	Know types of holidays available in Europe to meet differing visitor motivations 
3.	Know factors and features determining the appeal of leisure destinations in the European travel market for UK visitors 
4.	Understand how factors affect the development and decline of the European travel market.
- Case
- • 2 pages •
1.	Be able to locate gateways and leisure destinations within the European travel market 
2.	Know types of holidays available in Europe to meet differing visitor motivations 
3.	Know factors and features determining the appeal of leisure destinations in the European travel market for UK visitors 
4.	Understand how factors affect the development and decline of the European travel market.
P1,P2,P3,M2 and D1
1.	Understand the factors influencing marketing in travel and tourism 
2.	Know the marketing mix (the 4 Ps) of a travel and tourism organisation 
3.	Be able to conduct a market research activity for a travel and tourism organisation 
4.	Be able to organise a promotional campaign for a travel and tourism organisation.
- Case
- • 3 pages •
1.	Understand the factors influencing marketing in travel and tourism 
2.	Know the marketing mix (the 4 Ps) of a travel and tourism organisation 
3.	Be able to conduct a market research activity for a travel and tourism organisation 
4.	Be able to organise a promotional campaign for a travel and tourism organisation.
P1, P2, P3, M1 and D1
1.	Know the different types of organisations operating in the travel and tourism business environment 
2.	Know the characteristics of different types of travel and tourism organisations 
3.	Understand how travel and tourism organisations gain competitive advantage to achieve business aims 
4.	Be able to produce a business case for a travel and tourism enterprise within financial constraints.
- Case
- • 2 pages •
1.	Know the different types of organisations operating in the travel and tourism business environment 
2.	Know the characteristics of different types of travel and tourism organisations 
3.	Understand how travel and tourism organisations gain competitive advantage to achieve business aims 
4.	Be able to produce a business case for a travel and tourism enterprise within financial constraints.
P1, P2, P3, M1 and D1
how customer service provision meets specific customer needs in travel and tourism organisations, Explain the importance of providing excellent customer service in travel and tourism organisations.
- Essay
- • 9 pages •
how customer service provision meets specific customer needs in travel and tourism organisations, Explain the importance of providing excellent customer service in travel and tourism organisations.
aviation industry, gain customers
Essay
- Essay
- • 7 pages •
P1, P2, P3, M1 and D1