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Marketing Management Kotler Keller detailed notes CHAPTERS:1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22
This document contains an extensive, straight-forward summary of 17 chapters from Kotler & Keller's Marketing Management book, specifically covering chapters: 1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22. The notes also include some relevant information from the lectures. UvA students, studying Marketing Management in the second year of Business Administration Bachelor program might find this summary especially helpful.
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This document contains an extensive, straight-forward summary of 17 chapters from Kotler & Keller's Marketing Management book, specifically covering chapters: 1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22. The notes also include some relevant information from the lectures. UvA students, studying Marketing Management in the second year of Business Administration Bachelor program might find this summary especially helpful.
Marketing Management Kotler Keller detailed notes CHAPTERS:1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22
Marketing Management Kotler Keller detailed notes CHAPTERS:1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22
Marketing Management Kotler Keller detailed notes CHAPTERS:1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22