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Best selling Integrated Marketing Communications notes
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Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp
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Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim
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Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media
- Summary • 4 pages • 2024 Popular
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The Online Advertising Process, Types of Ads, and Consumer Privacy.
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Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships
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Reactive and proactive marketing public relations, sponsorships, and cause-related marketing.
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Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising
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Considerations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.
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Marketing IIB (Integrated Marketing Communications) Chpt.1 - Overview of IMC
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Obstacles to Implementing IMC, Promotion Management, Earned Media, and the Five Marketing Concepts.
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Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media
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Themes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.
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Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management
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The Advertising Management Process, Disinvesting, and Elasticity.
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Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion
- Summary • 6 pages • 2024 Popular
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Types of trade promotion, category management, and corporate advertising.
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Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling
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Modern selling philosophy, and steps in personal selling.
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Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media
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Newspaper, TV, Radio, and Magazines.
Newest Integrated Marketing Communications summaries
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Integrated Marketing Communications (BUSE2027) (Lecture Notes and Exam)
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Complete summarised lecture notes for all chapters of the Block 4 marketing module at 2nd year, including a practice exam.

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Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion
- Summary • 6 pages • 2024 New
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Available in package deal
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- $3.31
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Types of trade promotion, category management, and corporate advertising.
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Marketing IIB (Integrated Marketing Communications) Chpt.1 - Overview of IMC
- Summary • 5 pages • 2024 New
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Available in package deal
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- $3.31
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Obstacles to Implementing IMC, Promotion Management, Earned Media, and the Five Marketing Concepts.
Do you also write study notes yourself? Put them up for sale and earn every time your document is purchased.
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Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising
- Summary • 4 pages • 2024 New
-
Available in package deal
-
- $3.31
- + learn more
Considerations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.
-
Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships
- Summary • 4 pages • 2024 New
-
Available in package deal
-
- $3.31
- + learn more
Reactive and proactive marketing public relations, sponsorships, and cause-related marketing.
-
Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media
- Summary • 4 pages • 2024 New
-
Available in package deal
-
- $3.31
- + learn more
The Online Advertising Process, Types of Ads, and Consumer Privacy.
-
Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management
- Summary • 4 pages • 2024 New
-
Available in package deal
-
- $3.31
- + learn more
The Advertising Management Process, Disinvesting, and Elasticity.
-
Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling
- Summary • 4 pages • 2024 New
-
Available in package deal
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- $3.31
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Modern selling philosophy, and steps in personal selling.
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Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media
- Summary • 2 pages • 2024 New
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Available in package deal
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- $3.31
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Themes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.
-
Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media
- Summary • 4 pages • 2024 New
-
Available in package deal
-
- $3.31
- + learn more
Newspaper, TV, Radio, and Magazines.
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