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Best selling Integrated Marketing Communications notes

Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media Popular

  • Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media

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    • The Online Advertising Process, Types of Ads, and Consumer Privacy.
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Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp Popular

  • Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp

  • Exam (elaborations) • 398 pages • 2024 Popular
  • Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim
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Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media Popular

  • Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media

  • Summary • 2 pages • 2024 Popular
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    • Themes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.
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Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising

  • Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising

  • Summary • 4 pages • 2024 Popular
  • Available in package deal
    • Considerations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.
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Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships

  • Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships

  • Summary • 4 pages • 2024 Popular
  • Available in package deal
    • Reactive and proactive marketing public relations, sponsorships, and cause-related marketing.
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Marketing IIB (Integrated Marketing Communications) Chpt.1 - Overview of IMC Marketing IIB (Integrated Marketing Communications) Chpt.1 - Overview of IMC

  • Marketing IIB (Integrated Marketing Communications) Chpt.1 - Overview of IMC

  • Summary • 5 pages • 2024 Popular
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    • Obstacles to Implementing IMC, Promotion Management, Earned Media, and the Five Marketing Concepts.
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Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management

  • Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management

  • Summary • 4 pages • 2024 Popular
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    • The Advertising Management Process, Disinvesting, and Elasticity.
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Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion

  • Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion

  • Summary • 6 pages • 2024 Popular
  • Available in package deal
    • Types of trade promotion, category management, and corporate advertising.
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Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling

  • Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling

  • Summary • 4 pages • 2024 Popular
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    • Modern selling philosophy, and steps in personal selling.
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Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media

  • Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media

  • Summary • 4 pages • 2024 Popular
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    • Newspaper, TV, Radio, and Magazines.
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Newest Integrated Marketing Communications summaries

Integrated Marketing Communications (BUSE2027) (Lecture Notes and Exam)
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  • Integrated Marketing Communications (BUSE2027) (Lecture Notes and Exam)

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  • Complete summarised lecture notes for all chapters of the Block 4 marketing module at 2nd year, including a practice exam.
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Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion New

  • Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion

  • Summary • 6 pages • 2024 New
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    • Types of trade promotion, category management, and corporate advertising.
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Marketing IIB (Integrated Marketing Communications) Chpt.1 - Overview of IMC Marketing IIB (Integrated Marketing Communications) Chpt.1 - Overview of IMC New

  • Marketing IIB (Integrated Marketing Communications) Chpt.1 - Overview of IMC

  • Summary • 5 pages • 2024 New
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    • Obstacles to Implementing IMC, Promotion Management, Earned Media, and the Five Marketing Concepts.
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Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising

  • Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising

  • Summary • 4 pages • 2024 New
  • Available in package deal
    • Considerations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.
    (0)
  • $3.42
  • + learn more
Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships

  • Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships

  • Summary • 4 pages • 2024 New
  • Available in package deal
    • Reactive and proactive marketing public relations, sponsorships, and cause-related marketing.
    (0)
  • $3.42
  • + learn more
Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media

  • Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media

  • Summary • 4 pages • 2024 New
  • Available in package deal
    • The Online Advertising Process, Types of Ads, and Consumer Privacy.
    (0)
  • $3.42
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Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management

  • Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management

  • Summary • 4 pages • 2024 New
  • Available in package deal
    • The Advertising Management Process, Disinvesting, and Elasticity.
    (0)
  • $3.42
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Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling

  • Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling

  • Summary • 4 pages • 2024 New
  • Available in package deal
    • Modern selling philosophy, and steps in personal selling.
    (0)
  • $3.42
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Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media

  • Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media

  • Summary • 2 pages • 2024 New
  • Available in package deal
    • Themes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.
    (0)
  • $3.42
  • + learn more
Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media

  • Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media

  • Summary • 4 pages • 2024 New
  • Available in package deal
    • Newspaper, TV, Radio, and Magazines.
    (0)
  • $3.42
  • + learn more