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Customer value - ️️the customers perception of what they want to have happen in a specific use situation, with the help of a product or service, in order to accomplish a desired purpose or goal. customer satisfaction customer value - ️️= performance =importance 5 key aspects of custo...

forms of direct marketing - ️️- direct-mail marketing - catalog marketing - telemarketing - direct-response TV marketing - kiosk marketing - new digital techonologies - online marketing - face-to-face selling new digital direct marketing technologies - ️️mobile phone marketing n...

What is the simple definition of marketing? - ️️managing profitable customer relationships goals of marketing activity - ️️1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Define Marketing - ️️A social and ...

Narrowly, what is a price? - ️️Narrowly, price is the amount of money charged for a product or service Broadly, what is a price? - ️️Broadly, price is the sum of all values that consumers exchange for the benefits of having or using the product or service Price is not just money, think...

what is a narrow definition for price? - ️️price is the *amount of money* charged for a product or service what is a more broad definition for price? aka price = ________. - ️️price is the *sum* of all the *values that consumers exchange* for the *benefits of having or using the product* ...

consumer buying behavior - ️️the buying behavior of people who buy goods and services for personal use. these people create the consumer market How do consumers respond to various marketing efforts the company might use? - ️️central question for marketers Simple Model of Consumer Buyin...

Goal of Customer- Driven marketing strategy - ️️to create VALUE for targeted customers Market Segmentation - ️️Dividing a market into smaller groups with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. (taking heterogeneous custo...

The world is shrinking rapidly with the advent of faster (BLANK), (BLANK), and (BLANK). - ️️communications transportation financial flows International trade is (BLANK) and makes up (BLANK) of the U.S. GDP. - ️️booming 25% Global competition is (BLANK). - ️️intensifying Highe...

price definition: narrowly - ️️the amount of money charged for a product or service price definition: broadly - ️️the sum of all the values that consumers exchange for the benefits of having or using the product or service internal factors affecting price decisions - ️️marketing ob...

Chapter 5: Understanding Consumer and Business Buyer Behavior - ️️Chapter 5 consumer buying behavior - ️️The buying behavior of people who buy goods and services for personal use (these people make up the consumer market) How are consumers stimulated? - ️️Marketing: Price, product,...

direct marketing - ️️connecting directly with carefully targeted individual consumers WHY?: to obtain an immediate response and cultivate lasting customer relationships direct mail marketing - ️️LARGEST DIRECT MARKETING MEDIUM involves an offer, announcement, reminder, or other ite...

Direct Marketing - ️️Connecting directly with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships New Direct-Marketing Model - ️️-Direct marketing has undergone a dramatic transformation -Most firms use direct marketin...