1 Exam (elaborations) Digital Marketing Latest Exam With Correct Complete Answers. 2 Exam (elaborations) Intro to Marketing Final Exam With All Correct Answers. 3 Exam (elaborations) Marketing Study Guide Exam And Actual Answers. 4 Exam (elaborations) Digital Marketing Training Exam And 100 % Ac...
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4 Ps - Answer 1. Product- variety, quality, design, features, brand name, packaging 2. Price- list price, discounts, allowances, payment period 3. Promotion- advertising, personal selling, sales promotion, public relations 4. Place- channels, coverage, locations, inventory, transportation, log...
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Add to cart4 Ps - Answer 1. Product- variety, quality, design, features, brand name, packaging 2. Price- list price, discounts, allowances, payment period 3. Promotion- advertising, personal selling, sales promotion, public relations 4. Place- channels, coverage, locations, inventory, transportation, log...
What are the two main goals of direct marketing? A. to identify a potential customer and obtain an immediate response B. to obtain an immediate response and to facilitate a purchase C. to obtain an immediate response and build a lasting customer relationship D. to provide information and build...
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Add to cartWhat are the two main goals of direct marketing? A. to identify a potential customer and obtain an immediate response B. to obtain an immediate response and to facilitate a purchase C. to obtain an immediate response and build a lasting customer relationship D. to provide information and build...
Promotion - Answer Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Promotional Strategy - Answer A plan for the optimal use of the elements of promotion: advertising, public relations, perso...
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Add to cartPromotion - Answer Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Promotional Strategy - Answer A plan for the optimal use of the elements of promotion: advertising, public relations, perso...
Market Segmentation - Answer The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups. Concentrated targeting Strategy - Answer A strategy used to select one segment of a market for targeting marketing efforts. Market - Answer People or...
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Add to cartMarket Segmentation - Answer The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups. Concentrated targeting Strategy - Answer A strategy used to select one segment of a market for targeting marketing efforts. Market - Answer People or...
Connect Informative Promotion - Answer convert an existing need into a want or to stimulate interest in a new product. It is more prevalent during the early stages of the product life cycle Persuasive Promotion - Answer designed to stimulate a purchase or an action. It becomes the main p...
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Add to cartConnect Informative Promotion - Answer convert an existing need into a want or to stimulate interest in a new product. It is more prevalent during the early stages of the product life cycle Persuasive Promotion - Answer designed to stimulate a purchase or an action. It becomes the main p...
Promotion - Answer all forms of communication to consumers - Advertising - Personal Selling - Sales Promotion - Public or Community relations - Sponsorship - Answer Promotional mix elements: advertising - Answer a form of one way mass communication about a product, service, or ide...
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Add to cartPromotion - Answer all forms of communication to consumers - Advertising - Personal Selling - Sales Promotion - Public or Community relations - Sponsorship - Answer Promotional mix elements: advertising - Answer a form of one way mass communication about a product, service, or ide...
Which of the following is NOT a benefit of having a social media strategy? - Answer Social media helps you send better emails Which network has the longest life for a piece of content? - Answer pinterest On which social network should you share content most frequently? - Answer twitte...
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Add to cartWhich of the following is NOT a benefit of having a social media strategy? - Answer Social media helps you send better emails Which network has the longest life for a piece of content? - Answer pinterest On which social network should you share content most frequently? - Answer twitte...
What is the hierarchy of Product Portfolios? - Answer Product Portfolios Product lines Brands Product categories SKU (different brand and scents) What is an SKU? - Answer Stock keeping unit Each item has their own barcode, showing variation in products What is SKU prefoliation? -...
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Add to cartWhat is the hierarchy of Product Portfolios? - Answer Product Portfolios Product lines Brands Product categories SKU (different brand and scents) What is an SKU? - Answer Stock keeping unit Each item has their own barcode, showing variation in products What is SKU prefoliation? -...
Marketing Channel - Answer A set of independent organizations that help make a product or service available for use or consumption by the consumer or business user. Also called distribution channel. Direct Marketing Channel - Answer Channel that has no intermediary levels Ex: Mary Kay cosm...
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Add to cartMarketing Channel - Answer A set of independent organizations that help make a product or service available for use or consumption by the consumer or business user. Also called distribution channel. Direct Marketing Channel - Answer Channel that has no intermediary levels Ex: Mary Kay cosm...
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