100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Analysis of John White’s Shoe Advertisement CA$7.68   Add to cart
Quickly navigate to
Preview
  2.  
  3. Lakehead University (LakeheadU )
  4.  
  5. BUSINESS
  6.  
  7. BUS235

Essay

Analysis of John White’s Shoe Advertisement
 4 views  0 purchase

This advert by John White shoe brand is selling a handmade shoe. It portrays a woman holding a brown shoe over her pelvic area. The woman is white and has relatively big breasts whose nipple region she covers with her elbows. The advert’s target audience seems to be heterosexual, middle aged work...

[Show more]

Preview 1 out of 4  pages

Document information

  • May 7, 2021
  • 4
  • 2020/2021
  • Essay
  • Unknown
  • A

Subjects

Written for

All documents for this subject (1)

Seller

avatar-seller
klausspader

Content preview

Surname 1


Name

Instructor

Course Title

Date

Analysis of John White’s Shoe Advertisement

This advert by John White shoe brand is selling a handmade shoe. It portrays a woman holding a

brown shoe over her pelvic area. The woman is white and has relatively big breasts whose nipple

region she covers with her elbows. The advert’s target

audience seems to be heterosexual, middle aged working,

middle class, suburban men whose work might include

meetings and executive presentations. This is the target

audience that wears official leather shoes. It consists mainly

of white corporate men. Perhaps this has something to say

about the use of a white model in the advert.

Although the woman holding he shoe takes up

around eighty percent of the image the color composition

and camera angle ensures that the brown shoe she is holding remains prominent. Thus the hook

of this advert is the shoe. Indeed it is the only thing in the image that is in color. The rest of the

image is black and white. The white woman who’s holding the shoe also makes very visible and

prominent because of her color. But there is also her naked self; the relatively big breasts, and

her hands running down towards her pelvic area sort of leading the audience to the shoe. By

placing the shoe in front of a woman’s genitalia, the ad seems to tell men that the shoe is the way

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller klausspader. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for CA$7.68. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

75632 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
CA$7.68
  • (0)
  Add to cart