BUS235

Lakehead University (LakeheadU )

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Analysis of John White’s Shoe Advertisement
  • Analysis of John White’s Shoe Advertisement

  • Essay • 4 pages • 2021
  • Available in package deal
  • This advert by John White shoe brand is selling a handmade shoe. It portrays a woman holding a brown shoe over her pelvic area. The woman is white and has relatively big breasts whose nipple region she covers with her elbows. The advert’s target audience seems to be heterosexual, middle aged working, middle class, suburban men whose work might include meetings and executive presentations. This is the target audience that wears official leather shoes. It consists mainly of white corporate men. ...
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