100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Self Analysis CA$4.30   Add to cart
Quickly navigate to
Preview
  2.  
  3. University Of British Columbia (UBC )
  4.  
  5. LITERATURE
  6.  
  7. Writing350

Essay

Self Analysis
 2 views  0 purchase

Employees and clients are two different target audiences. Each of the two writings observes the setting and situation of each audience. Clients have authority over the company. This means that the letter to this target audience had to address it with refined and invitational language. The hierarchy...

[Show more]

Preview 1 out of 2  pages

Document information

  • May 7, 2021
  • 2
  • 2020/2021
  • Essay
  • Unknown
  • A

Subjects

Written for

All documents for this subject (1)

Seller

avatar-seller
klausspader

Content preview

Surname 1


Name


Course


Tutor


Date


Project 1 Self Analysis


Employees and clients are two different target audiences. Each of the two writings observes the

setting and situation of each audience. Clients have authority over the company. This means that the letter

to this target audience had to address it with refined and invitational language. The hierarchy for the

employee audience is reversed. The language and sentence construction is direct and authoritative. The

demographics are also different. Clients do not necessarily have anything in common. Employees, on the

other hand, have work, a culture, and a boss in common. This means the writing to this audience did not

require a lot of explanation of procedures or processes. The employee letter addresses its audience from a

point of authority while the client letter addresses the audience from a point of service.


To ensure the intended message for each target audience was effective, the letters use different

formats, structure, and genre of writing. The client letter is informational and persuasive while the

employee memo is giving an instruction and a warning. These different genres require different rhetorical

appeals. The client letter uses persuasive language to appeal to the rhetorical appeal of pathos. For

example, the letter begins by addressing the audience as “dear customers” and then informs them that

“our company attaches great importance to you”. It also uses the appeal to logos by informing the

audience that “administrative assistants slow the demands of customers”. This offers a logical explanation

to the course of action the audience is being asked to take. The employee memo, on the other hand,

strictly focuses on the logos appeal. It informs audience of the consequences of their actions and expects

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller klausspader. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for CA$4.30. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

83225 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
CA$4.30
  • (0)
  Add to cart