Interview

BTI3C1 - Gr. 11 - Marketing Course Notes

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Course
Marketing

Institution
3

These are my handwritten notes for BTI3C1 - Grade 11 Marketing. They include 3 notebooks for the 3 units that the content was broken up into. All notes include color coordination and relevant visuals to aid with comprehension.

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Uploaded on May 14, 2021
Number of pages 65
Written in 2020/2021
Type Interview
Company Unknown
Person Unknown

marketing
business
analytics
analysis
branding
advertising
publicity
college
university
survey
research
positioning
licensing
patent
trademark
advertisement

Institution Secondary school
Education 3
Course Marketing
School year 3

CA$77.26

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marketing
UNIT 1

,what is marketing ?

Marketing Activities
1)
Marketing Research
Gathering information on consumer preferences
what do consumers like ?

2) Product Development
creating a product that meets the needs of the consumer .

Social media
being used for product development
is :

chips campaign Do us
"

lay's Flavor
"
: a

3) Pricing
Determining the best price for the product ( not the
necessarily
lowest price) .

4) Branding
A
product 's name trademark
, logo slogan ,
and package
, ,
used
design can be to create I maintain a unique brand
identity .

ex .
Nike uses famous celebrities

the
winged Goddess of victory fam
In Greek
mythology Nike is the Winged Goddess of Victory.

,

derived from
'
which
goddess wing
' '

swoosh
The logo is
, , symbolises
the sound of speed ,
movement power and motivation
, ,
.

, 5 Sales
how and where to sell the
product
Determining or

service .

ex , internet, store, by mail etc
,
. .
.

6
Physical Distribution
the product service to the
Getting or customer
quickly
and affordably .

7
Inventory Management
amount of available
selling precisely the inventory that is .

too little product =
losing potential sales

too much product =
product not
selling
8 Promotion
How to
to the
effectively
consumer
create awareness of the product
.

5/2/21 'hng concept
Thatcher

Marketing concept : the idea that marketers must
always
consider their potential customers and

competitors in business decision
every

www.EEE.n.AE?.e9i.gexae
.

war Y?

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