Exam (elaborations)
TGMT4030 Final Exam 1 (Questions & Solutions)
- Course
- TGMT4030 (TGMT4030)
- Institution
- Thompson River University (TRU )
1. Why is place marketing even more important to a resort destination than to other tourism businesses and destinations? Explain how the use of Porter’s cluster theory can facilitate the development of strong place marketing 2. Explain what is meant by ‘hard’ and ‘soft’ controls within ...
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