Thompson River University (TRU ) • Tourism

5 Questions and their short essay answers Q1. R16 – Lugosi and Walls (2013) Researching Destination Experiences: Themes, perspectives, and challenges. Tourism Kamloops has hired you to make recommendations regarding the types of products, experiences, and packages they should develop to meet the needs of visitors. Your client is particularly interested in developing a unique “Kamloops Experience” that reflects the work of Pine & Gilmore and is seeking your expert advice. a) Is it possib...

1. Why is place marketing even more important to a resort destination than to other businesses and destinations? Explain how the use of Porter’s cluster theory can facilitate the development of strong place marketing? 2. Explain what is meant by “hard” and “soft” controls within Visitor Impact Management (VIM) systems, and illustrate their effectiveness or otherwise at a resort of your choice. 3. Hettinger maintains three externalities are distorting local housing marketing in popula...

1. Why is place marketing even more important to a resort destination than to other tourism businesses and destinations? Explain how the use of Porter’s cluster theory can facilitate the development of strong place marketing 2. Explain what is meant by ‘hard’ and ‘soft’ controls within Visitor Impact Management (VIM) systems, and illustrate their effectiveness or otherwise at a resort of your choice. 3. Hettinger maintains there are three externalities distorting local housing marke...

All answers included

1. Resorts have been identified as a Roman legacy. Examine this link in more detail and discuss other ways the ancient Roman Empire may have influenced current travel and tourism 2. Why is environmental scanning particularly well suited to tourism management in general and resorts in particular? 3. Examine ways in which Internet marketing may be enhanced in a resort setting, paying special attention to market segmentation’s operational requirements. 4. Given the growing interest in health...