Exam (elaborations)

ADM_3321_Test_Bank latest complete bank update 2023 A+ grade.

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Course
ADM 3321 (ADM3321)

Institution
University Of Ottawa (U Of O )

Name MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) In studying consumers like Gail, a college junior, marketers often find it useful to learn how they spend their leisure time, their interests in music or clothing, even attitu...

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Uploaded on September 28, 2023
Number of pages 733
Written in 2023/2024
Type Exam (elaborations)
Contains Questions & answers

adm3321testbank latest complete bank update 202
gail decides to take a break from studying and go
if a product succeeds in satisfying needs and is

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Exam

Name

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

1) In studying consumers like Gail, a college junior, marketers often find it useful to learn how they 1)
spend their leisure time, their interests in music or clothing, even attitudes about social issues, to be
able to categorize them according to their lifestyles. This sort of information is called:
A) configurations
B) core values
C) physiognomies
D) psychographics
E) demographics

2) Gail decides to take a break from studying, and goes online to check things out. She connects with 2)
one of the product discussion groups that she participates in. This is an example of a/an:
A) societal information session
B) marketplace competition
C) brand competition
D) consumption community
E) lifestyle discussion

3) If a product succeeds in satisfying needs and is purchased over and over, it most likely has 3)
attained:
A) brand loyalty
B) purchase conception
C) postpurchase evaluation
D) lifestyle variation
E) product separation

4) The study of the processes involved when individuals or groups select, purchase, use, or dispose of 4)
products, services, ideas, or experiences to satisfy needs and desires is called:
A) Consumer Behaviour
B) Role Theory
C) Market Segmentation
D) Market Research
E) Psychographics

5) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate 5)
additional sales of particular items. From a marketer's perspective, this is a/an:
A) merchandising complexity
B) postpurchase issue
C) market indicator
D) loss leader
E) purchase issue

Downloaded by Omar Mansley (omar.mansley7@gmail.com)

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1

Downloaded by Omar Mansley (omar.mansley7@gmail.com)

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6) John is the Vice-President of marketing for a local tour guide company. He is concerned that his 6)
customers are not recommending his company to friends of theirs. For John, this problem is a:
A) postpurchase issue
B) purchase issue
C) prepurchase issue
D) role theory problem
E) market segmentation problem

7) When consumers are making buying decisions, some observers have said that their behaviour 7)
resembles acting in a play, complete with lines, props, even costumes. They may alter their
consumption decisions depending upon the part they are playing at the time. This view of
consumer behaviour is often called:
A) role theory
B) situational analysis
C) consumer activism
D) dramatism
E) consumption play theory

8) Why would a cereal manufacturer advertise a well-known children's cereal during a popular 8)
television show for adults?
A) The company is relying on children to watch the television show without their parents
knowing.
B) The cereal manufacturer has identified that there is a difference between the user of the
product and the purchaser of the product.
C) Showing advertisements during popular television advertisements results in better recall.
D) Adults engage in role playing and act like children while watching television.
E) The company is trying to overcome a common postpurchase issue.

9) The expanded view of the exchange which includes the issues that influence the consumer before, 9)
during, and after a purchase is called:
A) the pre-sell strategy
B) the strategic focus
C) the consumption process
D) the marketing mix
E) the value

10) Mary has two daughters, aged fourteen and twelve. While shopping, she spotted some jeans that had 10)
been marked down 50%, and bought a pair for each daughter. When she showed them to her
daughters, they clearly showed their displeasure towards them. Mary has engaged in:
A) fashion suicide
B) need satisfaction
C) influencer dissatisfaction
D) purchase orientation
E) value orientation

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