University of Ottawa (U OF O ) • ADM 3321
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Name MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) In studying consumers like Gail, a college junior, marketers often find it useful to learn how they spend their leisure time, their interests in music or clothing, even attitudes about social issues, to be able to categorize them according to their lifestyles. This sort of information is called: A) configurations B) core values C) physiognomies D) psychographics E) dem...