Essay

Online marketing: STUKENT simalation reflection / Updated 2022/23

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Course
Management (TGMT)

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Thompson Rivers University

STUKENT Simulation Reflection Task The task here is straightforward, sign up for the simulation, follow the instructions, complete the assigned tasks within the simulation, and then reflect upon your experience in a written paper. Introduction Marketing any business is important if the bu...

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Uploaded on September 6, 2020
Number of pages 5
Written in 2022/2023
Type Essay
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Grade A+

stukent
tourism management
online marketing simulation reflection
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Running Head: STUKENT SIMULATION REFLECTION

Online Marketing: Simulation Reflection

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, STUKENT SIMULATION REFLECTION 2

Introduction
Marketing any business is important if the business is to survive amidst constant
competition and evolving market environment. The rapid evolution and advancement of e-
commerce and other online social interactions has made online marketing a core element of
modern business. Accordingly, being able to run an effective and impactful online campaign
has become a must-have skill for marketers. Mimic pro’s (stukent) online marketing
simulation offers future online marketers a platform to test out their skills in a real-world like
platform and assess how they would do in a real business situation. The simulation is built
and designed in a simple yet interactive design that allows the user to feel in control. It is
divided into five rounds and at the end of each round there is a simulation report that
indicates the impact of the decisions made in each step. In the first round, for instance, my
decisions were impactful enough to lead to a reasonable profit.
Expectations
The expectation was that the simulation would be more complicated than it turned out
to be. I expected that each decision would require a from-scratch approach in terms of design,
for instance in round two where I created and published the landing page, I expected this to
be more difficult. This is because I imagined that I would have to design all the components
of the landing page. However, the simulation has created a framework within which the
person using the simulator can introduce text and publish straight away. This is very useful as
it leaves the user with only the work of coming up with the content. In cases where the
content is complex and requires more effort to decide on the most appropriate information to
use, e.g. when creating adds and click ads, the simulation has suggestions and examples along
the steps to help the user.
Additionally, the simulation is built to become more difficult as one progresses
through the steps. This ensures that each step and round is slightly more difficult than the
previous on but easier than the following round. This is perhaps to keep encouraging the user
to continue working through the steps as well as challenging oneself. The three ad campaigns
I created in round 2; Canon, Go-Pro, and Panasonic, were very impactful with over 215 clicks
on the click campaigns and 16 conversions of this into actual sales. This was a significant
increase from the impact of my previous email campaign. To be fair, the click ads were better
designed, more specified, and strategically positioned to capture the target audience using the
right key words. This part also involved more work than the round 2. However, having
completed the first part and decided the basics, .e.g. key words, budget, chosen products to be
marketed, it was easier to focus on creating the actual content of the ads than making the

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Online marketing: STUKENT simalation reflection / Updated 2022/23

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