Stukent - Study guides, Class notes & Summaries

True or False: Marketing and Advertising are the same thing - ANSWERfalse True or False: If you increase the number of new customers in your business, you are guaranteed to grow your business. - ANSWERFalse True or False: Marketing is the process of communicating a company's value to the customer - ANSWERTrue What are the Four P's of Marketing? - ANSWERPrice, Product, Place, Promotion True or False: Target Markets are identified groups of consumers who are most likely to purchase you...

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Social Media Marketing Certification Stukent (Key concepts of all the chapters in the Stukent Social Media Marketing Course.) Questions With Correct Solutions.

What are some of the problems Matt's clients talk about? -We need infographics -We need to be creating video -We need to be on all the social media What is the process of creating a visual snack pack? Infographic, infogram, 3 social media sizes, mini-motiongraphic Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:15 Full screen Which is not a team mentioned in the video that should be getting involved to create bett...

What is affiliate marketing, according to the presenter? A form of performance-based marketing What are affiliates? The people who refer potential buyers to your website Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:15 Full screen What role did the pizza place play in the example that the presenter gave? The merchant Which of the following is a popular commission model? CPA (Cost Per Acquisition) Wh...

Stukent Expert Session: The New Way of Email Marketing exam questions and answers

SEO stands for Search Engine Optimization Black-hat SEO is any practice that Search engines frown upon Brainpower Read More Nowadays, search engines determine a website's quality based on External links to the site, spelling and grammar on the site and search engine user's behaviour towards the web pages from the SERP A brand-new website should NOT choose target keyword phrases based on Current Ranking As compared to fat head keyword phrases, long tail keyword phras...

Which of the following is the correct hierarchy in Google Analytics? A) Account>Property>View B) Property>Account>View C) View>Property>Account D) Property>View>Account A) Account>Property>View Why would you want to exclude your internal traffic? A) You don't want employees to purchase from the company website. B) Customers come above employees in the visitor care framework. C) There is a danger of hostile employees logging into the company site and ...

What sits at the center of the digital landscape? website Owned media, paid media, and earned media are types of channels or platforms that help do what? drive traffic to the website Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:00 Full screen Informational, navigational, and transactional are three reasons people do what? use search Search speeds up the decision-making process, particularly when it comes t...