Essay

ENG98 M/W Essay 1: Cut Sugar from Our Diet

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Course
BUS/MKTG (ENG98M/W)

Institution
Thompson River University (TRU )

Introduction While crafting their ad campaigns targeted directly at children, marketers understand that the key to success is kid's pester power. This came as a revelation a while back after watching a popular candy commercial with my baby sister who is barely five years old. I could not help but...

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Uploaded on January 4, 2021
Number of pages 5
Written in 2018/2019
Type Essay
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Eng 98 M/W 1-3:20pm

Essay #1

Cut Sugar from Our Diet

Introduction

While crafting their ad campaigns targeted directly at children, marketers

understand that the key to success is kid's pester power. This came as a revelation a while

back after watching a popular candy commercial with my baby sister who is barely five

years old. I could not help but notice the timing of the ads that conveniently placed in

intervals that interrupted cartoon hours. Every time the candy advert popped on screen,

my baby sister would nag me to take her to the mall. Eventually, I caved into her

demands simply because I wanted the nagging to stop. It then occurred to me that the

candy company not only anticipated this but also orchestrated with a masterly finesse. In

a characteristical consumer economy, the society has become indifferent to issues of

individual health, and we are now more concerned with chasing material things. As a

result, ignorance of the right dietary combination has made us vulnerable to lifestyle

diseases that could otherwise be avoided with the right nutritional approach. In my

opinion, since this is a question of mass consumerism, the most appropriate response is to

introduce a harsh tax regime for lifestyle foodstuff to control their flow.

The Benfits of Taxation in Reducing Sugar Intake

Eunice Sanchez-Mata claims that the rate at which our children are consuming

sugar is distressing (para.1). She explains that sugar-sweetened beverages that are

, Surname 2

popular among teenagers’ diets contribute up to 15 percent of their daily calories

(Sanchez-Mata para.1). Incidentally, the fact that the society is seemingly indifferent to

the danger that this heightened sugar consumption causes to the children is utterly sad

and unacceptable. There needs to be a proactive response to this issue. As the author

points out, the most practical solution would entail imposing heavy taxes on foodstuff

that contains high levels of sugar. The rationale behind taxation is to discourage

unnecessary spending while making it that much more difficult to produce a unit of top

sugar commodities. Besides imposing a stringent tax regime, the federal government can

also liaise with the Food and Drugs Administration (FDA) to work towards alternative

regulation means such as enacting by-laws that put a limit on the amount sugary foodstuff

produced.

Sanchez-Mata understands that the move to regulate the flow of sugary foodstuff

and beverages would be extraordinarily difficult given that it is a consumer economy and

key players in the industry have deep pocket connections. Specifically, she notes that the

American beverage Association has strategically placed lobby groups that push their

particular interest in the legislature (Sanchez-Mata para.8). Therefore, containing the

problem would be frustrated by these connections considering the power of special

interests. With the appropriate campaigning and mass awareness, however, it is possible

to regulate the flow of goods. To illustrate this point, she uses data retrieved from the

annals of Berkeley to show how effective taxation has been. “Berkeley’s tax on sugary

drinks resulted in reduced consumption of these unhealthy products” (Sanchez-Mata

para.9). Even with the beverage industry yielding that much power, it is essential to know

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